Launches and sign-ups 11 May 2016
Launches and sign-ups from the egaming industry in the last seven days (5 May 2016 to 11 May 2016)
Unibet launches personalised bet suggestion tool
Unibet has unveiled an in-house built bet recommendation widget as the operator begins to utilise its new big data platform as part of its ongoing sportsbook overhaul.
The new product, which was debuted in Sweden last month, provides customers with three personalised bet suggestions based on their favourite sporting team and past betting activity for football, tennis and ice hockey.
The widget is supported by Unibet’s new in-house built big data platform, with plans to expand the product into additional sports, markets and bet types at a later date.
Betfred makes waves with sponsorship deals
Betfred was confirmed by the SPFL as the new sponsor of the Scottish League Cup, just days after the Warrington-based bookmaker extended its sponsorship of snooker’s World Championship for a further two years.
The snooker tournament, which is staged at Sheffield’s Crucible Theatre, will now be called the Betfred World Championship until at least 2019 – the current deal with World Snooker had been due to expire next year.
Betfred followed that agreement with a three-year deal to become title sponsor of the Scottish League Cup, which has been rebranded as “The Betfred Cup”.
The agreement starts from the 2016/2017 season, when the competition introduces a new format including a group stage and bonus-point system, while up to 13 matches will be shown live on BT Sport
Seven days in launches and sign-ups:
Ladbrokes pairs with SIS for greyhound online streaming deal
Ladbrokes has expanded its online offering after signing an exclusive four-year rights deal with gaming supplier SIS to stream live UK greyhound racing.
The operator’s track and broadcast rights deal for the Monmore and Crayford greyhound tracks will be shown live through SIS Stream, the streaming service for bookmakers worldwide.
The agreement takes SIS’ partnership with Ladbrokes-owned greyhound tracks up to the end of 2020.
Stoiximan goes live with voice-activated mobile app
Greek operator Stoiximan has launched its new iOS mobile app featuring voice activated betting as it looks to take advantage of the growing mobile market in Greece.
The mobile app, which launched in April, includes an innovative “Talk n’Bet” feature that allows users to place a bet in-play or navigate through sections using their own voice.
Other unique features include MyLive, where bettors can customise a live page by adding their favourite leagues or markets, and the SpeedBet function, which allows users to place a bet in under two seconds.
Bwin signs up to Betgenius retargeting tool
Bwin has struck a deal with Betgenius to use the supplier’s bet slip retargeting tool as it looks to provide more personalised content and reduce the costs associated with customer acquisition.
The GVC Holdings’ brand will become the eighth operator to go live with the ‘Connextra’ product with another four bookmakers due to be added shortly.
According to the supplier, which now is part of the Genius Sports group following a recent merger and re-brand, around a third of all populated bets are abandoned on site and Connextra can use that information to deliver tailored content to customers once they have left the site.
Asia-facing online casino seals West Brom shirt sponsorship deal
Asia-facing online casino operator K8 Group is to embark on a major push into the UK online gambling market after a shirt sponsorship deal with West Bromwich Albion.
The two-year commercial deal with the Premier League football club starts from the 2016-17 season and coincides with the launch of the operator’s new European brand UK-K8.com which debuted in the UK in November.
As part of the agreement, the GB-licensed UK-K8.com, which lists Microgaming as a supplier, will look to obtain greater brand exposure via the Premier League both in the UK and across the Far East via China’s state broadcaster CCTV.