The mane attraction: can BetMGM take a sizeable bite out of the UK market?

Despite the UK being a notoriously tough nut to crack for new online entrants, this hasn’t deterred MGM Resorts-owned LeoVegas Group from rolling out BetMGM. But will the brand, in-house tech and a Hollywood A-lister fronting a glitzy marketing campaign be enough in what is an extremely mature and ultra-competitive arena?