This week in B2B news (14 July)
All of the latest news from the supplier sector of the industry, including updates from Boldplay, SIS and Light & Wonder
SIS adds 24/7 Counter-Strike: Global Offensive events to Spreadex
Sports Information Services (SIS) has taken its Counter-Strike Global Offensive (CS:GO) content live with UK operator Spreadex.
The deal comes in addition to its esoccer and esbasketball simulation agreement, Spreadex will now have access to over 200,000 competitive gaming events per year.
Dave Richardson, commercial manager for the UK and Europe at SIS, commented: “We are expanding the reach of our CS:GO offering at great pace. This is a testament to the value it brings for operators with its round-the-clock events featuring a wide range of markets and in-play betting opportunities. We are immensely proud to extend our partnership with Spreadex, an operator that fully understands the benefits of adding CS:GO to its sportsbook.”
Andrew Wallington, head of sports trading, product and operations at Spreadex, remarked: “We are always looking to enhance the content that we provide to our audience, and going live with SIS’ CS:GO’s 24/7 offering represents a huge boost to our offering. We have a long-standing relationship with SIS, and integrating its CS:GO products will only enhance that partnership.”
10bet enters the Mexican market
10bet has officially entered the Mexican market and introduced a number of promotions and bonuses for Mexican players to celebrate its arrival in the country.
The online operator is working with several providers, including Ainsworth, Pragmatic Play, Evolution and NetEnt, and will bring these games to Mexican players.
Arthur Perry, global CRO at 10bet, said: “We are thrilled to bring the 10bet experience to the Mexican market. Mexico is a country with a deep passion for sports and online entertainment, and we are excited to offer Mexican players a thrilling and safe platform where they can indulge in their favourite games and sports betting activities.”
Boldplay announces new partnership with Lottoland
Boldplay has announced a new agreement with Lottoland to share its portfolio of casino content.
Under the terms of the deal, Lottoland’s customer base will have access to Boldplay’s catalogue of almost 100 titles, including Cyborg City and Warriors & Warlocks.
Valli Fragoso, CEO at Boldplay, commented: “We’re delighted to be teaming up with a platform of the stature of Lottoland for a new strategic partnership that will allow us to distribute our premium range of casino content to customers in a number of key markets.”
Nigel Birrell, CEO at Lottoland, added: “Giving our 17+ million customers access to new and exciting content is key to driving our business forward and attracting new players. We are pleased to be working with Boldplay and look forward to getting their range of games live on our site.”
Bragg Gaming goes live with Swiss4Win
Bragg Gaming has inked a new content deal with Swiss4Win, an online casino brand owned and operated by Casino Lugano.
The new agreement includes proprietary titles from Bragg Studio brand Atomic Slot Lab, such as Fairy Dust, Dreamy Genie and Egyptian Magic.
Lara Falzon, president and COO at Bragg Gaming Group, said: “We’re delighted with our growth in the Swiss market since our entry, and Swiss4Win represents another opportunity to consolidate our strong position there.”
Paolo Sanvido, CEO at Casino Lugano, remarked: “Bragg’s games are very popular in Switzerland and having them in our lobby strengthens our player offering.
“We’d like to thank the team at Bragg for the quick and seamless rollout and we’re looking forward to seeing the impact of such a significant addition to our games portfolio.”
Light & Wonder expands Warner Bros Discovery deal
Light & Wonder has penned an expanded multi-year global licensing deal with Warner Bros. Discovery Global Themed Entertainment.
The first game to be released following this announcement is Willy Wonka: World of Wonka, which has been a physical slot machine for decades. The game will be released in the US, UK and Europe in digital form.
As part of the agreement, the development team at Light & Wonder will use a number of brands under the Warner Bros Discovery umbrella.
Dylan Slaney, CEO of igaming at Light & Wonder, said: “The Warner Bros. Discovery brand portfolio is legendary, and our partnership has led to the creation of popular casino content, including Willy Wonka: World of Wonka.
“This is a huge step forward in terms of presenting our omnichannel vision to the world, as we continue to develop the most entertaining branded content available anywhere on the market.”
Stakelogic partners with Princess Casino
Stakelogic has partnered with Princess Casino in Romania.
Games including Multi6Player, Big Runner Deluxe and Multi4Player are now accessible to players at Princess Casino.
Danila Dzehs, senior sales manager at Stakelogic, commented: “Princess Casino rules over the Romanian online casino market thanks to the incredible player experience it offers.
“Following this partnership, it will now be able to make our classic and video slots available to its players for the first time, further standing out from its rivals. We look forward to seeing players at Princess Casino see why our games are so much fun to play.”
Daniela Asaftei, head of CRM at Princess Casino, added: “This is a significant integration for us and one that will ensure we continue to be the go-to destination for slot fans in Romania.”