This week in B2B news (30 January): Balkans, Nordics and C-suite moves
All the latest developments from the supplier side of the industry, including updates from BGaming, ENJOY and Wiztech
BGaming secures global distribution boost via PokerStars
BGaming has expanded its global footprint after striking a new content partnership with PokerStars.
The deal brings the supplier’s full portfolio, with titles such as Merge Up, Gemhalla and Wild Cash x9990, to the Flutter-owned operator.
Olga Levshina, BGaming chief commercial officer, said: “This deal with PokerStars will provide massive exposure for BGaming and help us strengthen our presence in key regulated markets.
“PokerStars has built a strong reputation as a leading operator over the years, and we’re thrilled to bring our content to more players worldwide”.
ThrillTech expands Nordic presence with Nordplay Group
ThrillTech has strengthened its Nordic presence through a partnership with Nordplay Group.
The deal sees the firm’s ThrillPots jackpot solution deployed across brands including Jubla, Klirr, Popcasino, OneRush and Frank&Fred.
Ben Bradtke, ThrillTech co-founder, said: “Partnering with Nordplay Group is an important step for ThrillTech as we continue to expand across regulated markets.
“ThrillPots was built to deliver fast-paced, opt-in jackpot experiences, and Nordplay’s multi-brand setup makes them a strong partner for this rollout.”
ENJOY broadens its reach through PIN‑UP Casino
ENJOY has integrated its full slots and live games portfolio with PIN‑UP Casino, part of Redcore Group.
The partnership brings titles such as Wonder Wheel, Fire Express and Hotfire Coins 2 to the operator’s audience, alongside 24/7 live game shows including Enchanted Forest and Egypt Roulette.
Christos Zoulianitis, ENJOY chief commercial officer, said: “This partnership marks a significant milestone for ENJOY as we continue to expand our global footprint.
“By bringing our premium slots and immersive live game shows to PIN-UP Casino’s extensive audience, we’re creating new opportunities for engagement and growth.”
Gaming Realms enters Croatia with FEG
Gaming Realms has expanded its European reach after launching its Slingo portfolio with Fortuna Entertainment Group’s PSK brand in Croatia.
The rollout follows a wider multi‑jurisdiction agreement that has already seen the supplier go live in Romania, with further expansion into Czechia and Slovakia planned.
Gareth Scott, Gaming Realms chief commercial officer, said: “We are immensely pleased to announce our entry into Croatia and couldn’t have asked for a better partner than FEG, a significant operator in the market with fantastic local knowhow.”
Myke Foster, FEG group head of commercial gaming operations, added: “We strive to offer the widest variety of entertainment to our customers and Gaming Realms’ products attract a broad player demographic with fantastic themes and gameplay.”
Wiztech introduces prediction markets solution
Wiztech has launched an integrated prediction markets solution designed to bridge the gap between traditional sportsbooks and the fast‑growing “prediction economy”.
Operators including Winpot in Mexico can now offer trading on real‑world events beyond sport, covering areas such as politics, economics and pop culture.
Yoni Sidi, Wiztech CEO, said: “Our operator partners are always looking for ways to diversify their offerings, increase player lifetime value and engage new audiences.
“By bringing prediction markets into the Wiztech offering, we’re giving operators the platform to allow players to more than just bet on sports and instead trade on a huge range of events and outcomes across politics, economics and culture.”
SOFTSWISS names new CTO
SOFTSWISS has appointed Sergey Kastukevich as its new chief technology officer (CTO) as part of its 2026 technology and product strategy.
Kastukevich will step up from deputy CTO after more than five years in the role.
Ivan Montik, SOFTSWISS founder, commented: “Sergey has consistently demonstrated the kind of leadership that is critical for a technology-driven business – strong engineering judgement, long-term thinking and the ability to build systems that perform under pressure.”
Kastukevich added: “In this role, my focus will remain on strengthening the technical foundations that enable rapid, secure and high-quality delivery while also driving innovation across everything we do.”