BetMGM extends partnership with 76ers as new NBA season tips off
Multi-year renewal includes VIP experiences, targeted promotions, and branding integrations
BetMGM is extending its sports betting partnership with the Philadelphia 76ers as part of a multi-year deal announced just ahead of the team’s opening game of the 2023-24 NBA season.
The renewal, which will see BetMGM continue to serve as the Sixers’ official sports betting partner, features both marketing and branding integrations.
“We’re joining forces again with BetMGM to promote another opportunity for fans to embrace competition, just in time for the new season,” said 76ers chief revenue officer Katie O’Reilly. “We are thrilled to build on our continued success here in the Philadelphia market and offer our unique experiences for BetMGM customers and 76ers fans alike.”
The two parties will collaborate on a number of VIP initiatives for BetMGM customers, including watch parties, courtside access to pregame shootarounds, and luxury seating.
BetMGM will also have exclusive 50% in-play odds boosts available to all users in Pennsylvania and New Jersey during 76ers games.
“This extension allows us to further enhance the gameday experience for fans, in the arena and at home,” said BetMGM chief revenue officer Matt Prevost.
In addition to the fan-focused initiatives, BetMGM will gain increased branding exposure at the Wells Fargo Center via in-arena signage on the grandstand, video board, and courtside LEDs.
BetMGM will also see its content integrated across the Sixers’-owned social channels and email campaigns.
On the retail side, the Borgata Hotel Casino & Spa – MGM Resorts’ property in nearby Atlantic City – will continue to act as the official away game host of the 76ers, holding VIP watch parties with appearances by Sixers alumni, merchandise giveaways, and other special offers.