Caesars names Ruben Sigala as new marketing chief
Sigala elevated to permanent position after seven-month stint as interim CMO
Caesars Entertainment has announced the appointment of Ruben Sigala as the company’s chief marketing officer (CMO).
Sigala had been serving as the interim CMO since May 2016, following the departure of chief commercial officer (CCO) Tariq Shaukat to Google. Shaukat had also previously held the CMO role.
The permanent appointment of Sigala is effective immediately, although subject to regulatory approval.
Caesars Entertainment’s president Mark Frissora said: “During his 11-year career with the company, Ruben Sigala has led analytics, pricing, yield and revenue management functions, and launched customer segmentation, big data and performance management platforms which have played key roles in our recent operational accomplishments.
“As interim CMO, Ruben has demonstrated the critical leadership and executions skills necessary to lead our marketing teams’ pivotal role in our long-term success, and to collaborate effectively with our property and corporate leadership teams as we prepare to emerge from the CEOC bankruptcy process.”
Sigala joined Caesars in 2005 and was the company’s chief analytics officer immediately prior to being named interim CMO. Prior to joining the company, he worked in the cruise line industry and as a consultant at Ernst & Young.