Checkd Group to roll out “significant update” to FlashPicks brand following December success
UK-based affiliate to push ahead with US operations following record user numbers last month with new bet tracking and UI
Checkd Group has reported its flagship US brand, FlashPicks, secured record user numbers in December and will launch a “significant update” as it plans further growth.
The affiliate announced more than 31,000 bets and 195,000 screen views in December alone, with an average 60,000 user sessions per month on its app since its launch in March 2023.
FlashPicks went live in North America in January 2022 and garnered almost 600,000 user sessions in its first nine months of operating.
Following this initial success, Checkd Group confirmed it was now set to overhaul the product’s existing user interface and add new live bet tracking capabilities.
The upgrades will be delivered via the group’s in-house SmartPicks betting tool, which is built on the group’s proprietary Smart Acca technology.
The tool will now include a Player Prop Tracker to give users the ability to track over/under bets within the app.
SmartPicks also achieved record numbers of users in December with more than 11,000 searches recorded.
Callum Broxton, Checkd Group head of US operations, said: “We’re thrilled to roll out the latest iteration of FlashPicks, which will further fortify its reputation as the ultimate betting companion for discerning recreational sports fans in North America.
“We’re delighted to have seen out 2023 with record bets and users and feel confident our positive trajectory will continue with the highly capable Checkd Dev team fueling our innovation and growth,” he added.
Adam Patton, Checkd Dev MD, commented: “The SmartPicks tool, which helps our users cut through the noise and build their bets with the latest stats and data, is now easier to use than ever.
“The Player Prop Tracker is a unique live betting tool that makes FlashPicks more engaging, while saving bettors time and effort.”