FanDuel focuses on new NBA season gains with League Pass offer
Sportsbook operator utilizes existing betting partnership to feature exclusive markets and same game parlay
FanDuel has utilized its existing status as an official sports betting partner of the National Basketball Association (NBA) to offer access to the NBA League Pass for the first time as part of its preparations for the new season.
The offer, which can be accessed by both new and existing FanDuel customers until December 11, allows for NBA League Pass access for a three-month period.
In addition, fans who are part of the league’s global membership program – NBA ID – will gain access to special benefits and offers via FanDuel.
FanDuel has also revealed its newly curated experience media product ‘The Pulse’ will feature throughout the NBA season which begins on October 24.
The Pulse will follow games, featuring live bets, while new bets will be offered in a narrative-driven format for fans.
The sportsbook operator has also confirmed live same game parlay betting will be available to individuals betting on the NBA for the first time.
“FanDuel is committed to offering the top sportsbook product on the market and elevating the entertainment experience for fans this NBA season,” FanDuel chief commercial officer Mike Raffensperger said in a press release.
“This year, we’re leveraging the power of our NBA partnership and our industry-leading platform to create an ecosystem where fans can bet on pivotal moments in a game in real-time and watch to see the results, elevating their sports betting and entertainment experience,” he added.
FanDuel’s relationship with the NBA dates all the way back to 2014, with the operator expanding its partnership with the basketball league governing body in December 2021.