Jamie Foxx returns in new season BetMGM advertising campaign
Academy Award-winning actor links up with operator on two new advertising spots in collaboration with creative agency 72andSunny
BetMGM has released a new season advertising campaign featuring brand ambassador and Academy Award-winning actor Jamie Foxx, including two new TV spots.
The 30-second ‘Doing it Live’ advertisement, the opener in the campaign, features a sharply dressed Foxx playing the piano at NoMad Library inside the Park MGM Las Vegas casino.
“BetMGM’s got all the sports betting in one place – and it’s live, baby!” Foxx exclaims before the room erupts into a number of different sporting activities.
The campaign aims to draw attention to the live nature of the BetMGM sportsbook, highlighting real-time moneyline bets as well as live betting on the spread.
After showcasing the BetMGM app, Foxx concludes with the line, “With BetMGM, I got the best seat in the house.”
Scheduled to air later this month, the second segment, ‘The Game,’ captures Foxx walking through Park MGM while looking at available wagers on the BetMGM app.
As he descends a staircase from the Dolby Live Theater at Park MGM, Foxx makes his way to a BetMGM-branded race car waiting for him at ARIA’s valet as a nod to November’s race along the Las Vegas Strip.
Fellow BetMGM ambassador Wayne Gretzky makes a special cameo prior to Foxx driving off into the night. The two spots will air on multiple platforms and make their national television debut during the first weekend of the new season.
The spots conclude by highlighting this season’s BetMGM promotional offer – under which new customers can wager up to $1,500 on their first bet and receive a payback in bonus bets for a losing wager.
BetMGM’s campaign will appear across broadcast, so-called out-of-home advertising, existing customer marketing, digital, social, and owned channels.
In addition, BetMGM ambassadors will use their personal channels in order to promote the content incorporating their unique voices into the sports betting conversation in real time.
“Jamie Foxx is an integral part of the BetMGM story, putting us on the global stage of sports and entertainment,” BetMGM chief revenue officer Matt Prevost said.
“As we enter this dynamic partnership’s fourth year, Jamie and the creative talents at 72andSunny took it to a new level showcasing our unique product and connectivity to MGM Resorts’ iconic Las Vegas destinations,” he added.
The campaign is the second high-profile advertising campaign produced by advertising agency 72andSunny, with the agency also producing the operator’s ‘It’s On’ campaign which aired at the start of the last NFL season.
It was directed by former Jimmy Kimmel Live director, Wayne McClammy.
72andSunny creative director Geno Burmester summed up the ethos of the campaign: “We wanted to kick things off with a bang this year and give our ads the same feel of action and adrenaline you get from using the BetMGM app.
“We were fortunate to get the opportunity to work with Jamie who brought it in a way only Jamie Foxx can. And a big thanks to our director, Wayne McClammy, who elevated everything to feel larger than life with the quintessential Vegas heritage of MGM Resorts,” he added.