IC360 joins geolocation battle with new product launch

IC360, the newly combined entity of US Integrity and Odds On Compliance, has partnered with Radar to launch an igaming-specific geolocation product.

IC360 confirmed it will introduce Geo360 powered by Radar to the US market, marking the pair’s first foray into geolocation technology supply.

Radar is a New York-based geolocation firm that was founded in 2016 that provides geolocation tech across multiple industries.

The firm counts T-Mobile, Dairy Queen, Dick’s Sporting Goods, and Everi as existing partners.

IC360 said the launch of the new product would complement its existing compliance product suite that features the Integrity Monitoring dashboard, PlayBookAI, and ProhiBet.

The firm’s move into the geolocation space comes after sports betting supplier OpenBet revealed its Amazon Web Services-powered Locator tool.

The duo will now face off against market leader GeoComply and rival brand Xpoint in the North American igaming geolocation market.

Matt Holt, IC360 CEO, said: “We are thrilled to embark on this journey with Radar. This partnership represents a significant step forward in our mission to offer a one-stop solution for the industry’s regulatory compliance technology services.

“By combining our existing products and industry expertise with Radar’s advanced geolocation capabilities, we are poised to deliver unmatched value to our clients.”

Nick Patrick, Radar CEO, added: “Collaborating with IC360 presents an exciting opportunity to leverage our expertise in geolocation with IC360’s strong position as a leader in sports wagering and igaming regulatory technology.

“Together, we will unlock new possibilities for businesses seeking to harness the power of location data to drive growth and innovation.”