Fanatics launches in Michigan with PointsBet customers automatically migrated
Wolverine State becomes 13th online sports betting market and third US state to host online casino for challenger brand
Fanatics Betting and Gaming (FBG) has launched its online sportsbook and casino in Michigan as the group continues to expand its operations across the US.
The Wolverine State marks the 13th state for the sportsbook and third for online casino for the brand.
As part of the launch, FBG will debut its new online casino which features roulette, slots, and blackjack and is available through the sportsbook app.
On top of that, following the acquisition of PointsBet US in August 2023, PointsBet customers’ usernames, passwords, account balances, rewards points, and responsible gaming settings will be automatically be migrated across to the Fanatics Sportsbook.
The FBG app is available on iOS and Android, with all users given access to responsible gaming tools.
The Michigan launch comes a month after FBG debuted in Pennsylvania last month.
Michigan reported igaming revenue of $181.9m in January, setting a new record and eclipsing December 2023’s high of $181.4m.
EGR spoke to FBG CEO Matt King who discussed the group’s strategy and 10-year plan to become one of the biggest operators in the US.