This week in B2B news: Done deals in Greece and South Africa

Mindway AI pens Amelco partnership

Mindway AI has agreed a new partnership with Amelco to integrate its RG tech with the B2B platform provider.

Via the deal, Amelco will bolster its global compliance and licensing capabilities.

Rasmus Kjaergaard, Mindway AI CEO, said: “Partnering with Amelco aligns perfectly with our mission to promote safer gambling environments globally.”

Brandon Walker, Amelco head of business development, added: “At Amelco, we pride ourselves on delivering the industry’s most advanced technology – and partnering with Mindway AI reinforces that commitment.”

EveryMatrix lands Cashpoint deal

EveryMatrix has secured a turnkey platform supply deal with Danish omnichannel operator Cashpoint.

The deal will see EveryMatrix supply the tech to power more than 1,000 betting terminals across the Merkur-owned operator’s retail portfolio, with an online sportsbook and casino due to launch in H2.

Ebbe Groes, EveryMatrix co-CEO, said: “To partner with the team to deliver a project of this magnitude is both a privilege and yet another sign that more and more tier-one operators and lotteries are turning to and placing their trust in EveryMatrix technology.”

Mathias Dahms, Merkur Group sports betting MD, added: “In EveryMatrix, we have found the ideal partner to provide us with a powerful technological foundation for our continued growth.”

Hub88 adds 7Rings Gaming to portfolio

Hub88 has expanded its portfolio by adding content from startup studio 7Rings Gaming.

The deal will see 17 of the supplier’s titles, including Godshot and SnakeX Arcade, plugged into the aggregator’s platform.

Jessica Inglott, Hub88 head of supplier relations, said: “7Rings Gaming is a studio that combines creative ambition with a clear focus on performance. We’re pleased to add their full portfolio to our platform.”

Andrii Tsyganov, 7Rings Gaming CEO, added: “We liked the Hub88 team from the very beginning, and partnering with them is a key step in our global distribution strategy.”

Blueprint Gaming goes live in South Africa

Blueprint Gaming has expanded into South Africa after securing a new deal with Hollywoodbets.

Several of the supplier’s top-performing games will go live with the operator thanks to the deal, including its Cash Strike series.

Sam Häggblom, Blueprint Gaming director of business development, said: “Introducing our wide and performance-focused portfolio through Hollywoodbets allows us to showcase the depth and versatility of our games to a new audience.”

Wayde Dorkin, Hollywoodbets head of product, added: “The addition of established brands such as Cash Strike and Fishin’ Frenzy further strengthens our online casino offering, enabling us to continue providing players with proven, high-quality and internationally recognised content.”

Sportradar expands SkillOnNet deal

Sportradar has penned an expansion to its partnership with SkillOnNet, with the supplier’s marketing services now serving as the operator’s primary programmatic partner.

Via the deal, Sportradar will support SkillOnNet in developing and launching digital ad campaigns across 12 markets and multiple brands.

Nikolaus Beier, Sportradar senior vice-president of product for marketing services, said: “The expansion of our partnership with SkillOnNet reflects the scalability of our marketing services platform and the value of a fully integrated, data-driven marketing approach.”

Akis Palianastasis, SkillOnNet digital director, added: “Sportradar has become an important part of our marketing infrastructure, and this renewal reflects the strength and evolution of that relationship.”

ClearStake nets Hollywoodbets agreement

ClearStake has partnered with Hollywoodbets to push its ID by Bank product live with the operator.

Hollywoodbets players in the UK will be able to use the ID by Bank tech to quickly work through customer due diligence requirements.

Martin Burt, ClearStake CEO, said: “By allowing customers to verify their identity securely through their banking app via ID by Bank, operators like Hollywoodbets can complete CDD checks in seconds, reduce reliance on manual document reviews and strengthen compliance outcomes.”

Tyla Labuschagne, Hollywoodbets compliance manager, added: “By integrating ClearStake’s ID by Bank solution, we will be able to make identity checks faster and more intuitive for customers, while significantly reducing the manual workload for our teams.”

Galaxsys bolsters NetBet Greece

Galaxsys has inked a new deal with NetBet Greece to bring a selection of its top-performing games to the operator’s portfolio.

NetBet said the partnership would allow it to introduce fresh content from a “high-quality provider” in Galaxsys.

Claudia Georgevici, NetBet PR manager, said: “Galaxsys produce exciting, innovative games that really stand out in a highly competitive environment, making this collaboration a valuable one for the NetBet family.”

Teni Grigoryan, Galaxsys chief sales and partner management officer, added: “With NetBet’s broad reach, and strong, reliable presence in Greece, they are an ideal partner as we continue our plans to expand globally.”