This week in B2B news: Virtual bet builders and UK expansion
All the latest developments from the supplier side of the industry, including updates from Incentive Games, Inspired Entertainment and Stakelogic
23 Broadway lands $3m in seed funding
23 Broadway has secured $3m in seed funding as it plans to launch an “AI-powered user acquisition financing platform”.
The round was co-led by Betty and Will Ventures. 359 Capital, CEAS Investments and Dave Bartman also took part.
23 Broadway helped build up online casino Betty via its performance marketing team and AI system dubbed as Atlas.
Jordan Tuch, 23 Broadway CEO, said: “23 Broadway is reimagining user acquisition financing by not only providing capital but deploying it through proprietary technology and performance marketing expertise
“We’ve created a model that empowers businesses to scale faster without needing to build complex technology or marketing infrastructure themselves.”
Incentive Games pens Rank Group deal
Incentive Games has partnered with Rank Group to push real-money games from its Incentive Studios division live with the operator.
The supplier’s content will launch with the Mecca parent company in the UK across multiple brands during Q1.
Ahmed Baker, Incentive Games chief commercial officer, said: “[Rank’s] strong presence in the UK market allows us to bring our real-money games to a wider audience while showcasing research, creativity and expertise that underpin every title we create.”
Nolan Frendo, Rank Group head of content, added: “These games are designed to capture player attention, support partner success and provide dynamic entertainment experiences tailored to real-money players.”
Inspired Entertainment seals Entain extension
Inspired Entertainment has expanded its virtual sports supply partnership with Entain via a multi-year deal.
The partnership will see Entain add the new ‘virtual soccer with bet builder’ product ahead of the World Cup this summer, as well as add more titles later this year.
Brooks Pierce, Inspired Entertainment CEO and president, said: “The introduction of our upgraded ‘virtual soccer with bet builder’, an industry first, reflects our commitment to delivering differentiated, high-impact products that drive engagement and long-term growth for our partners.”
Jamie Crossfield, Entain sportsbook director, added: “Inspired has been a trusted partner for many years, consistently delivering high‑quality, high‑performing content across our brands.”
Stakelogic bolsters Dutch presence
Stakelogic has put pen to paper on a new supply deal with Dutch online casino operator Winz.nl.
The operator’s customers will gain access to titles such as Penguin Payday and Leprechaun’s Loot as part of the agreement.
Neil Tanti, Stakelogic director of sales and client relations, said: “With Winz.nl, we are rolling out a full content offering that spans slots, live casino and signature live side bet experiences, creating a richer and more varied proposition for players.”
Petrit Dibrani, Winz.nl CEO, added: “We are always looking for content that feels distinctive as soon as it goes live, and Stakelogic absolutely delivers on that.”
Playtech and SkillOnNet expand partnership
Playtech and SkillOnNet have expanded their relationship with a multi-market launch of the FTSE 250 supplier’s casino and bingo content.
The PlayOJO brand has added Playtech Bingo to its offering, while Playtech’s game portfolio will soon be live in Portugal, Brazil, Greece and Peru.
Marat Koss, Playtech chief interactive gaming officer, said: “We’re excited to expand our longstanding collaboration with SkillOnNet into new markets and bring our next-gen ibingo platform to new players.”
Jani Kontturi, SkillOnNet head of games, added: “Portugal, Brazil, Greece and Peru are all strategically important markets for SkillOnNet, and working with Playtech allows us to deliver premium content that resonates with local players while meeting each market’s regulatory requirements.”
White Hat Studios unveils Amplify Suite
White Hat Studios has launched its Amplify Suite, which the supplier has dubbed as an “all-in-one engagement system”.
The suite includes White Hat Studios’ engagement tools, jackpot networks, content portfolio and aggregation connections.
Daniel Lechner, White Hat Studios senior vice-president of sales and marketing, said: “Amplify will serve as the promotional and engagement backbone of White Hat Studios. Bringing our diverse offering under one cohesive ecosystem, the suite is optimised to deliver tangible impact across the entire player journey.
“By combining configurable engagement tools with premium, high-performing content, Amplify empowers US operators to differentiate and scale within competitive environments.”
Tugi Tark announces partnership with Narnium Solutions
Tugi Tark has partnered with Belize-based Narnium Solutions to deploy its AI customer service agents across the operator’s online casino brands.
The Tugi Tark agents will initially support the NarniaSlots brand, with the tech to be introduced to upcoming launches of Lucky Mary and House of Slots.
Harpo Lilja, Tugi Tark CEO, said: “Narnium Solutions operates globally with the kind of multi-brand complexity that our platform was built for.
“We are pleased to have them on board and to be powering player support across their portfolio.”