This week in B2B news: South America takeover plans and a promotion

Booming Games plans South American dominance

Booming Games has announced a strategic push into South America with purpose-built Brazilian game portfolio and a partnership deal with former World Cup winner Ronaldinho.

The investment will seek to establish the supplier as the leading games provider in the continent, with two new Ronaldhino titles set to launch.

Max Niehusen, Booming Games founder, said: “Brazil is going to separate the leaders from the rest of the industry.

“The days of one-size-fits-all content are over, and players are demanding more – more relevance, more entertainment, more connection.

“We’re here to challenge the status quo, partner with the best operators, and build experiences that genuinely resonate.”

Playson strikes deal with Goldrun Casino

Playson has signed a deal with Goldrun Casino to expand its footprint in the Netherlands.

The agreement will see the supplier’s titles available on the online casino’s website.

Conor Jenner, Playson senior sales manager, said: “Partnering with Goldrun Casino allows us to further strengthen our foothold in the Dutch market, bringing our proven content to a growing and engaged audience.”

Tamas Menzosi, Goldrun Casino CEO, added: “Playson’s portfolio is a strong addition to our platform, bringing games that are not only visually polished but also proven to perform in regulated markets like the Netherlands.”

Betable promotes from within for director of growth role

Social gaming-focused supplier Betable has promoted Daniel Shannon to the role of director of growth.

Shannon steps up from the position of head of acquisition and in his new role will lead in the expansion in regulated markets including the UK.

Charlie Noble, Betable COO, said: “Dan has quickly become a key part of the Betable team, and this promotion reflects both his impact so far, and the confidence we have in him to lead Betable into our next phase.”

Shannon added: “We’ve built strong foundations, and now the focus is on scaling that success across new regulated markets, strengthening partnerships and delivering consistent commercial performance.”

Hub88 upgrades HubAI suite

Hub88 has upgraded its HubAI suite with page insights, changing how its users interact with data.

Partners will now be able to get AI generated charts and key metrics including breakdown by currency and top five games.

Ollie Castleman, Hub88 managing director, said: “As our platform continues to scale, making data more accessible and actionable for our partners is a top priority.

“Page Insights significantly improves how users interact with the vast amount of data they process, combining AI-driven analysis with intuitive visualisation tools to deliver instant clarity and a deeper understanding.”

ThrillTech partners with UK Tote Group

ThrillTech has integrated its jackpot solution into UK Tote Group’s digital games offering.

UK Tote Group players will now be able to opt into player-funded jackpots and adds a new engagement and monetization layer for the operator.

Ian Nicholls, UK Tote Group head of gaming, said: “The Tote has always been built around shared participation and that sense of a collective moment.”

Ben Bradtke, ThrillTech co-founder, added: “Our focus with ThrillPots has always been on creating a flexible layer that operators can apply across their existing products.”

Paysafe launches crypto payment

Paysafe has launched a crypto payment method in the US.

Pay with Crypto is powered by MoonPay and allows players to use their preferred cryptocurrency or stablecoin.

Zak Cutler, Paysafe president of global gaming, said: “Galvanised by the growing popularity of stablecoins, cryptocurrency is evolving in the US from an investment asset into a unit of value for payments, and we’re seeing this shift gather pace in the country’s igaming market.”

Ivan Soto-Wright, MoonPay CEO and founder, added: “Crypto rails are making payments faster and more efficient, and our job is to close the gap between this technology and real-world utility.”