This week in B2B news: Africa partnerships and a Porsche raffle

ZEAL launches “Dream Car Raffle” charity lottery in Germany

ZEAL has expanded its draw portfolio with the launch of the “Dream Car Raffle”, its third charity lottery following Dream House Raffle and freiheit+.

The new product offers limited tickets and a guaranteed prizewinner, debuting with a Porsche 911 GT3 RS.

Stefan Tweraser, ZEAL Group CEO, said: “We are pleased to further expand our core business with attractive new products. Traumautoverlosung is another step towards diversifying our portfolio and reaching new target groups.”

Michael Lee, founder of Traumautoverlosung, added: “With Traumautoverlosung, we are focusing on cars that are otherwise out of reach for many people – highly desirable models that are often difficult to obtain on the market.”

Playson enters Kenya via Betika partnership

Playson has made its Kenyan market debut after striking a partnership with Betika.

The deal will see Playson content also made available in Uganda, taking advantage of Betika’s multi-market footprint.

Conor Jenner, Playson senior sales manager, said: “Entering the Kenyan market is a major milestone for Playson, and doing so alongside a leading operator like Betika makes this step even more impactful.”

Peter Stagles, Betika group chief product officer, added: “We are pleased to partner with Playson and bring their globally recognised portfolio to our players in Kenya and Uganda.”

Swintt appoints Etienne Azzopardi as managing director

Swintt has confirmed Etienne Azzopardi as its permanent managing director, following a successful three-month interim stint after the departure of former CEO David Mann.

Previously COO, Azzopardi oversaw the release of 12 new titles during his interim tenure and helped secure partnerships with NetBet and SkillOnNet.

Azzopardi said: “I’m delighted to have been appointed managing director at Swintt.

“Since joining the company in 2021, I’ve had a hand in everything from operational management and roadmap optimisation to market licensing and game certification.”

Betable powers trio of UK sportsbook launches

Betable has powered the launch of three sportsbook brands in the UK in the shape of Ivy Bet, RightBet and Bet442.

Ivy Bet launches as the sister brand of Ivy Casino, RightBet is a new entrant to the market and Bet442 has switched to the Betable platform.

Charlie Noble, Betable COO, said: “Launching multiple sportsbook brands on the Betable platform demonstrates the flexibility and scalability of our infrastructure.

“The UK remains one of the most competitive and tightly regulated betting markets in the world, and we’re proud to support brands like Bet442, Ivy Bet and RightBet as they establish and expand their presence.”

DATA.BET launches in-stream betting feature

DATA.BET has unveiled in-stream betting, a new frontend feature enabling players to place bets directly within live streams.

Launching with virtual sports, the overlay is designed for mobile-first audiences and requires no backend integration, allowing rapid deployment for operators.

Rostyslav Likhtin, DATA.BET head of product, said: “In-stream betting is designed to meet players where their attention already is – inside the broadcast.

 “Having everything on one screen cuts the time it takes to place a bet, and that kind of frictionless experience is exactly what builds long-term player loyalty toward the operator.”

RubyPlay pens deal with Caesars in Ontario

RubyPlay has entered into an agreement with Caesars Entertainment in Ontario as part of the supplier’s North American growth strategy.

Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino will gain access to select RubyPlay titles, with the partnership set to expand with the addition of Koala Games content.

Dima Reiderman, RubyPlay chief commercial officer, said: “By launching with one of the most trusted names in gaming, we’re not only expanding our footprint in Ontario but also demonstrating the value of our multi-studio model.”

Ricardo Cornejo Rivas, vice-president of online gaming at Caesars Digital, added: “We’re committed to partnering with brands that bring high-quality, differentiated content to our players.”

Soft2Bet announces five brands and four sponsorships in Q1 2026

Soft2Bet revealed the launch of five new brands and four strategic sponsorships during its 2026 Q1 results presentation on Wednesday, 15 April.

Five brands were unveiled across Sweden, Romania and Denmark. The supplier also revealed it has submitted a licence application Alberta and is aiming to do so in Spain and Portugal too.

A spokesperson added: “Looking ahead, Soft2Bet will offer players a gamified tournament module for the upcoming FIFA World Cup.

“The product is designed to extend user engagement beyond traditional sportsbook formats through interactive mechanics.”