Exclusive: 3et secures Irish licence and launches low-margin sportsbook

High-limit bookmaker 3et has launched in the newly regulated Irish betting market after receiving its licence in the jurisdiction, EGR can exclusively reveal.

The operator said it will target a more “value-driven audience”, offering better odds and higher limits than typically available in the market.

The company has been in operation for 14 years under an Alderney licence. The platform was originally invite-only, targeting syndicates and higher value players betting on high-liquidity US sports markets.

The site was opened to the public in 2023, and the process for acquiring a licence in Ireland, its first regulated market, was started in 2025.

The company, as per its T&Cs, is owned by an entity called Eurasia Sports, which is incorporated in Alderney.

As per EGM, Irish gambling traffic features a mixture of regulated and unregulated sites, with bet365 and the FDJ United-owned National Lottery out in front.

However, the likes of Roobet and BC.Game are securing more traffic than the likes of BOYLE Sports and William Hill.

Micheál Deasy, marketing manager at 3et, said: “We’re very excited to launch in Ireland.

“Irish bettors know sport, they understand value, and many of them are looking for a sportsbook that gives them sharp odds and proper limits without all the noise. That is where we believe 3et stands out.”

The sportsbook plans to roll out into other regulated markets next year, according to communications from the operator.

The Gambling Regulatory Authority of Ireland (GRAI), created last year, began issuing remote and in-person betting licences in early February 2026.

Under the new legislation the GRAI can issue fines of up to €20m or 10% of a licensee’s turnover, whichever is greater, to companies that breach licence conditions.

Rules include a credit card deposit ban, compulsory ability for users to set limits, and a ban on offering to under-18s.