This week in B2B news: Playtech and Fanatics strike casino deal
All the latest developments from the supplier side of the industry, including updates from Incentive Games, Playson and Wicked Games
Pragmatic Solutions appoints new chief product officer
Pragmatic Solutions has appointed Michael Wallington as chief product officer.
Wallington served most recently as chief product and technology officer at BlockBet, and has more than 10 years of igaming product leadership experience.
Michael Boylan, Pragmatic Solutions COO, said: “Michael’s appointment reflects the importance we place on product leadership as we continue to develop the platform and grow our client base.”
Wallington added: “I’m excited to join at such an important stage and to work with this exciting team to build on the platform’s strong foundation and deliver even more value over time with our partners and clients.”
DTO and BettingStartups partner up
Defy the Odds (DTO) and BettingStartups have announced a strategic partnership designed to strengthen support for startups across igaming and sports betting.
The collaboration combines DTO’s launchpad advisory model with BettingStartups’ ecosystem, aiming to improve access to “community, collaboration and capital”.
Kelly Kehn, DTO co-founder, said: “This partnership with BettingStartups is about bringing more startups together and making sure the wider industry pays attention to what they’re building.”
Jesse Learmonth, founder of BettingStartups, added: “We’ve always been about providing high-signal infrastructure for founders to scale. This partnership with DTO doubles down on that mission, linking our audience with a community that actually opens doors.”
Playtech content launches on Fanatics Casino
Playtech has partnered with Fanatics Casino to roll out its casino content across multiple US states.
The agreement sees Playtech’s RNG slots and table games go live in Michigan and West Virginia, with Pennsylvania and New Jersey to follow soon.
Kieron Shaw, senior content manager at Fanatics Betting & Gaming, said: “We’re thrilled to welcome Playtech as a partner. Their depth of experience, proven portfolio and commitment to innovation will play a significant role in our next phase of growth.”
Jonathan Doubilet, Playtech USA general manager, added: “Our wide-ranging content continues to perform strongly with American players and we’re confident our collaboration will deliver innovative, high-impact gaming experiences that will elevate the gaming experience even further.”
Incentive Games enters South Africa with Hollywoodbets
Incentive Games has officially entered the South African market through a new partnership with Hollywoodbets.
The initial phase of the agreement saw two real-money titles, Mega Flight and Velocity, go live on 7 April via Incentive Studios, with additional real-money and free-to-play content set to launch shortly.
Ahmed Baker, Incentive Games chief commercial officer, said: “We’re delighted to partner with Hollywoodbets, the leading operator in South Africa, as we officially enter this exciting and fast-growing market.”
Wayde Dorkin, head of product at Hollywoodbets, added: “We’re excited to welcome Incentive Games to Hollywoodbets as part of our ongoing commitment to bringing fresh, engaging and innovative content to our players.”
Wicked Games secures Swedish licence
Wicked Games has obtained a Swedish licence, allowing the studio to distribute its content to licensed operators in the market.
The approval strengthens the supplier’s position in one of Europe’s most tightly regulated jurisdictions.
Khadija El Abi, Wicked Games head of partnerships, said: “Securing our Swedish licence is a strong validation of the compliance standards and technical readiness behind our business.
“Sweden is an important market for us, and this approval allows us to support licensed operators there with content built to stand out in competitive lobbies.”
Playson pens deal with Hommerson Casino
Playson has partnered with Dutch operator Hommerson Casino to expand its footprint in the Netherlands.
The agreement will see Playson’s slots portfolio made available on the Hommerson platform via Relax Gaming’s aggregation engine, including Hold and Win titles such as Royal Joker and Energy Coins.
Conor Jenner, senior sales manager at Playson, said: “We have proudly achieved significant growth in the Netherlands over recent years and look forward to expanding access to our popular portfolio through this new partnership.”
Jesse Pas, Hommerson Casino head of marketing and product, added: “Playson’s games continue to surprise and excite players all over the world and we are proud to add them to our rich offering.”