This week in B2B news: Ex-KaFe Rocks boss launches prize draw provider
All the latest developments from the supplier side of the industry, including updates from Hub88, Paysafe and FIRST.bet
Former KaFe Rocks CEO unveils prize draw supplier
Simon Pilkington, the former CEO of KaFe Rocks, has launched a prize draw supplier, PrizeBox, via his Project32 Group venture.
PrizeBox will allow organisations, including operators and publishers, to “launch, manage and market branded prize competitions”.
Pilkington said: “Coming from the igaming sector, where we’ve worked on some of the world’s most progressive gaming products, we’ve always believed great customer experiences and player protection should go hand in hand.
“We realised the only way to achieve the standard we were aiming for was to build the platform ourselves. The result is PrizeBox.”
Hub88 adds MadLab Gaming titles to platform
Hub88 has bolstered its aggregation platform by adding content from startup studio MadLab Gaming.
The supplier’s games, including Reel Royale Hotel, Area 777 and Fifth Sun Serpent, will now be made available to Hub88’s operator partners.
Ollie Castleman, Hub88 managing director, said: “We’re always on the lookout for studios that offer something a bit different, whether that is a bold new approach, in-demand game formats or unique mechanics. MadLab Gaming offers all these strengths.”
Mariel Yonnadam, MadLab Gaming founder, added: “Partnering with Hub88 will allow us to bring MadLab Gaming’s games to a wider audience and continue to scale at pace.”
FIRST.bet secures new Brazil partner
FIRST.bet has partnered with Cassino to launch its sports betting platform with the Brazilian operator.
The deal sees Ana Gaming-owned Cassino return to partner with FIRST.bet, having previously tapped the supplier for its tech.
Tom Light, FIRST co-CEO, said: “Cassino Bet’s return is a strong signal of confidence in FIRST.bet’s technology, trading expertise and long-term value as a sportsbook partner.”
Marco Tulio Oliveira, Ana Gaming CEO, added: “FIRST.bet gives us the product depth, sportsbook expertise, scalability and operational confidence to support the brand’s next stage of development in Brazil.”
Paysafe joins Primer platform
Paysafe has partnered with Primer to allow merchants that use the platform to engage with Paysafe-powered card payment processing.
Via the Primer for Partners scheme, Paysafe is now processing payments for merchants across North America, Europe and Oceania.
Rob Gatto, Paysafe chief revenue officer, said: “We’re delighted to partner with Primer, whose Primer for Partners solution empowered Paysafe to develop a bespoke integration, streamlining the payment journey for Primer’s merchant partners and their customers.”
Gabriel Le Roux, Primer co-founder and CEO, added: “For our merchants, having Paysafe accessible through Primer means more choice, better coverage and faster access to a payment provider that’s been optimising card performance for decades.”
Sporting Risk expands Entain partnership
Sporting Risk has expanded its relationship with Entain to cover the firm’s Northern and Central Europe operations.
Under the deal, Sporting Risk will provide its bet builder solution to multiple Entain brands, including bwin, Optibet, Klondaika and Laimz.
Andy Phillips, Sporting Risk chief business development officer, said: “Entain is one of the world’s leading betting and gaming groups, and we’re delighted to be expanding our relationship in the Nordics and Central Europe.”
Hendrik Ahuna, Entain North and Central Europe director of sportsbook, added: “Sporting Risk’s modelling expertise and product flexibility make them a strong partner as we continue to improve the depth and quality of the betting experiences available to our customers.”
Octoplay awarded conditional Alberta licence approval
Octoplay has secured conditional licence approval from the Alberta Gaming, Liquor & Cannabis Commission ahead of launching its content in the regulated Canadian province.
Alberta’s commercial market is due to go live on 13 July. Octoplay said the licence approval would allow it to “quickly go live with the leading local operators”.
Ralitsa Georgieva, Octoplay CEO, said: “Alberta is one of the most strategic market openings on our 2026 roadmap.
“Entering it with the performance data we’ve built in Ontario, New Jersey and Michigan gives us a strong foundation to be one of the first suppliers to partner with local tier-one operators as soon as the market opens.”