This week in B2B news: Alberta deals aplenty ahead of market launch 

Soft2Bet adds new EVP of business development

Soft2Bet has strengthened its senior leadership team with the appointment of Ryan Collinge as executive vice-president of group business development and strategic partnerships.

The supplier said Collinge, who joins from GiG, would support its ongoing expansion and deepen relationships with top operators and entertainment brands.

Andrew Cochrane, Soft2Bet chief commercial officer, said: “Ryan brings the commercial judgement, industry relationships and operational experience needed to support Soft2Bet’s growth.

“His appointment strengthens our executive team as we expand our work with leading operators and global entertainment brands.”

EveryMatrix lands Betcenter deal

EveryMatrix will provide technology to Betcenter in Belgium after agreeing an omnichannel partnership with the Merkur Group-owned operator.

Betcenter will transition from an in-house legacy platform to EveryMatrix’s full tech stack, covering both retail and online sportsbook operations.

Ebbe Groes, EveryMatrix group co-CEO and co-founder, said: “To be able to extend our partnership with Merkur Group in Belgium so soon after agreeing to work with its Cashpoint brand in Denmark is something you rarely see in our industry.”

Mathias Dahms, managing director of the sports betting division at Merkur Group, added: “We have learned to regard EveryMatrix as a reliable and competent partner and look forward to taking the next step with them on this challenging project in Belgium.”

PG Soft nets ex-Esportes Gaming Brasil head as Latam GM

PG Soft has added former Esportes Gaming Brasil and Grupo Aposta Ganha head Hugo Baungartner as its general manager for Latam.

The new exec will oversee the supplier’s commercial playbook in the region and strengthen its position in Brazil.

Baungartner said: “PG Soft’s brand needs no introduction in Latin America thanks to its extensive portfolio of world-class, mobile-first games that resonate strongly with players.

“The company is only just getting started in the region, and I look forward to building on its success in Brazil while expanding PG Soft’s presence across regulated markets throughout Latin America.”

Kambi partners with Pure Casino in Alberta

Kambi has signed a multi-year agreement to supply its turnkey sportsbook to Pure Casino Entertainment, one of Alberta’s largest casino operators.

The deal spans retail sports betting across properties in Calgary, Edmonton and Lethbridge, alongside an online launch via PureCasino.ca once the Canadian province’s regulated market opens on 13 July 2026.

Werner Becher, Kambi Group CEO, said: “We are delighted to be growing our footprint in an important region for Kambi with a partner with the heritage and expertise of Pure Casino Entertainment.”

Brad Belhouse, Pure Casino Entertainment CEO, added: “As we prepared for the launch of Alberta’s regulated online market, we knew selecting a sports betting partner that could offer the right combination of product quality and regulatory certainty was paramount.”

Gaming Corps expands Entain partnership

Gaming Corps has broadened its partnership with Entain in Canada ahead of Alberta launching its regulated market.

Gaming Corps games including Penalty Champion and the 3 Pigs series will go live on JV BetMGM and subsequent brands after that.

Graham Greensmith, chief commercial officer at Gaming Corps, said: “Entain is one of the biggest names in global gaming, so to see our relationship grow in this way is a clear sign of the trust, performance and commercial value we have built together.”

Obdulio Bacarese, global gaming director at Entain, commented: “Gaming Corps has been a valuable partner over the last four years.”

SkillOnNet launches Aristocrat Interactive content

SkillOnNet has rolled out Aristocrat Interactive content across the UK and select international markets.

The launch brings the supplier’s titles to online casino brands including PlayOJO, Slingo, SpinGenie, Megaways and Genting.

Jani Kontturi, head of games at SkillOnNet, said: “Aristocrat Interactive has built a strong reputation for developing engaging content that resonates with players globally, and we are thrilled to bring the immensely popular Double Bubble games to our UK audiences.”

Lauren Caruana, vice-president of commercial for UK and EMEA at Aristocrat Interactive, added: “SkillOnNet’s extensive reach and strong brand portfolio make them an ideal partner for us as we continue to expand the distribution of Aristocrat Interactive content globally.”

Eeze opens new Bucharest office

Eeze has officially opened its new Bucharest office at AFI Park Floreasca, marking another step in the casino supplier’s international growth plans.

The 1,200 sq m hub opened on 29 June and will house Eeze’s technical teams, supporting expansion across Europe.

Lai Fatt Chiang, Eeze CEO, said: “The opening of our Bucharest office is an important milestone for Eeze and reflects our long-term commitment to Romania.

“What began as a strategic expansion project has now become a thriving operational hub that plays a huge role in our global business.”