This week in B2B news: Brazil remains in focus as Wazdan and RubyPlay go live with major operators

Wazdan goes live with Betnacional in Brazil

Wazdan has expanded its Brazilian footprint after integrating its games portfolio with Betnacional via the Relax platform.

The launch brings titles including Hot Slot: 777 Crown, 25 Coins, Mighty Wild: Panther and the locally themed Bumba Meu Boi Coin to the Flutter Brazil-owned operator.

Radka Bacheva, head of sales at Wazdan, said: “Betnacional has built a strong reputation in the Brazilian market, and we are delighted to introduce our games to such a well-respected and stellar operator. We look forward to developing this partnership in the months ahead.”

Frederico Cunha, head of games at Flutter Brazil, added: “This partnership reflects our commitment to delivering high-quality gaming experiences for Brazilian players, and we look forward to seeing Wazdan’s content resonate with our audience.”

BC.GAME debuts in Ghana after regulatory green light

BC.GAME has made its Ghana debut after receiving local approval to offer sports betting and online casino products.

The launch, approved by the Gaming Commission of Ghana, forms part of BC.GAME’s regulated African growth strategy, with the firm focused on improving navigation, customer-support information, payment explanations and responsible gaming guidance for local users.

Adrian Chen, senior legal counsel at BC.GAME, said: “Ghana has a well-established regulatory framework, and entering the market in accordance with local licensing requirements represents an important step in BC.GAME’s regulated growth strategy.

“Our focus is to operate transparently and responsibly, provide clear information to local users, and ensure that our products and operational processes remain aligned with applicable Ghanaian requirements. We look forward to building a sustainable, long-term presence in the market.”

RubyPlay extends bet365 partnership into Brazil

RubyPlay has expanded its partnership with bet365 into Brazil, taking titles from RubyPlay Studio and Koala Games live with the tier-one operator.

The move follows the companies’ partnership in Spain and supports RubyPlay’s push to grow via studio-led, localised casino content in regulated markets.

Dima Reiderman, chief commercial officer at RubyPlay, said: “Expanding our partnership with bet365 into Brazil marks another milestone in our growth across Latin America and reflects the strength of our relationship with one of the industry’s leading brands.”

A spokesperson at bet365 added: “The breadth of content available through the supplier, combining proven player favourites with the creativity from studios such as Koala Games, enables us to continuously evolve our casino offering for Brazilian players, while maintaining a steady pipeline of new releases in a highly competitive regulated market.”

Ready Play Gaming names Rocio Moitino as Latam sales head

Ready Play Gaming has appointed Rocio Moitino as head of sales for Latin America as the studio ramps up its regional commercial strategy.

The appointment comes as Ready Play Gaming looks to position its “reel overlay technology” and session-focused content as differentiators.

Christoph R. Härtel, COO at Ready Play Gaming, said: “Rocio’s appointment marks an important step in our Latin American growth. She brings deep commercial experience and strong operator relationships across the region; at precisely the moment we are bringing Blaz’n Buffalo Reel Crash and our wider portfolio to Latam.”

Rocio Moitino added: “Ready Play Gaming is entering Latin America with something genuinely different: a video slot and crash hybrid, backed by a broad portfolio of session-focused content. Latam operators are looking for exactly this kind of differentiated content to engage and retain players.”

ENJOY expands in Italy with Lottomatica and GoldBet

ENJOY has strengthened its Italian presence after launching a selection of slots across Lottomatica.it and GoldBet via Microgame.

The move follows ENJOY’s entry into Italy earlier this year, giving players on both Lottomatica Group brands access to titles including 3 Mariachis: Hold and Win, Fire Express: Hold and Win and Hotfire Coins XXL.

Christos Zoulianitis, chief commercial officer at ENJOY Gaming, said: “Partnering with two great brands marks an important milestone for ENJOY as we deepen our presence in one of Europe’s most mature regions following our recent entry.

“This is a key market, and the development enables us to bring our popular content to a broader player audience through two of the country’s most recognised casino brands. We look forward to building on this partnership as our presence in Italy grows.”

Gaming Corps lands evoke content partnership

Gaming Corps has secured an operator deal with evoke, bringing its games to brands including William Hill, 888 and Mr Green.

The partnership will begin in the UK before expanding into further markets, with Bass Rewards Bonanza: The Golden Catch selected for an exclusive launch.

Adam Pentecost, chief revenue officer at Gaming Corps, said: “Some partnerships stand out because of their scale, while others carry added weight because of the brands involved. This one delivers on both.”

Lindsay Scholey, UK gaming content manager at evoke, added: “Gaming Corps has a clear creative identity and a portfolio that offers something different across several game formats.”