This week in B2B news: Aviatrix aims to be crash game champion in Colombia

Oddin.gg opens online casino

Oddin.gg has expanded beyond B2B and esports with the launch of a digital casino, starting with a live dealer built with in-house tech.

Engineers who have helped build systems at Meta, Google DeepMind and Samsung have spent a year developing the live dealer product, expected to be made available to the public later in 2026.

Marek Suchar, co-founder and managing director at Odin.gg, said: “Dedicated tables require significant time and investment to build, limiting how quickly operators can create distinctive experiences.

“We are developing technology that changes those economics and gives operators greater freedom to shape who hosts a game, how that character behaves, how players interact with it and how the entire experience expresses their brand.”

BetGames appoints new head of commercial

BetGames has strengthened its senior team with the appointment of Inesa Glazaitė as head of commercial.

Glazaitė joins after spending time at Soft2Bet, Delasport and iGaming Platform, and will oversee commercial growth, operator partnerships and global product rollout.

Glazaitė said: “BetGames has real momentum right now, and I’m looking forward to being part of the next stage of its growth.”

Saulius Čereška, BetGames director, added: “We have immense confidence in our commercial team, and with Inesa’s talent leading it, we are heading into the next phase of growth with even greater momentum.”

OdiBets rolls out QTech platform in Kenya and Tanzania

OdiBets has gone live with QTech Games’ aggregation platform across Kenya and Tanzania, bringing localised casino and sportsbook content to East African players.

The rollout includes crash and lightweight games designed to perform on lower-quality handsets and limited networks, alongside QTech’s multi-sportsbook proposition featuring BETBY and Song88.

Agatha Wanjugu, sales manager for East Africa at QTech Games, said: “Partnering with OdiBets is a significant milestone for QTech as we continue strengthening our presence across East Africa.”

Benedict Murithi, country marketing manager at OdiBets, added: “Our goal has always been to give our players the best possible entertainment experience, and partnering with QTech Games helps us do exactly that.”

Aviatrix certified in Colombia

Aviatrix has obtained a licence to supply content in Colombia following the recent expansion of the country’s regulated market to include a wider range of casino games.

The Colombian regulator, Coljuegos, updated the definition of instant prize games in May, opening up a route for crash games in the South American market.

Anastasia Rimskaya, Aviatrix chief account officer, said: “Colombia is exactly the kind of market where we believe Aviatrix can thrive, and this new regulation makes that a possibility for the first time.

“We are proud that Aviatrix is ready for operators so soon after the new framework opened the door to more crash games.”

Hub88 signs global distribution deal with Whoah Labs

Hub88 has penned a global distribution deal with Whoah Labs, adding the studio’s content to its network.

Hub88 operator partners will gain access to Whoah Labs games including Joker Streak and Crash Football via the integration.

Ollie Castleman, Hub88 managing director, said: “Whoah Labs continues to turn heads with its powerful and much needed content proposition.”

Alex Martin, chief revenue and product officer at Whoah Labs, added: “Hub88 puts content in front of an operator network that few can match. Through that reach, we hope to support more global brands and introduce a wider audience to online casino.”

Broadway Platform rolls out AI assistant

Broadway Platform has rolled out ‘Brody’, its custom AI assistant, as part of a wider “AI-first” strategy for its igaming ecosystem.

The tool is set to launch in Q4 and provide operators with data to produce reports, insights and understandings on “key business functions”.

Giorgi Samkharadze, director at Broadway Platform, said: “Our strategy is centred around technological superiority, efficiency and empowering our clients, and Brody is an incredibly useful tool to give our partners the key building blocks to achieve their goals.

“We’re proud of our AI-first nature, and giving real-time reporting access is yet another strong step forward for platforms around the world.”

Gaming Corps enters partnership with SYNOT Interactive

Gaming Corps has confirmed a new collaboration with SYNOT Interactive, focusing on the markets in Eastern Europe.

Gaming Corps content, including the 3 Pigs franchise, will go live with the SYNOT aggregation platform via the deal.

Graham Greensmith, Gaming Corps chief commercial officer, said: “Partnering with SYNOT Interactive is an important step in our growth across Central and Eastern Europe and the Balkans.”

Petr Březina, SYNOT Interactive chief commercial officer, added: “By combining Gaming Corps’ innovative game portfolio with SYNOT Interactive’s regional expertise and established operator relationships, the partnership aims to create long-term value for both operators and players.”