One jackpot. Multiple PAMs. One player experience
In this article, brought to you by ThrillTech, chief marketing officer Giles Potter discusses why being able to operate a single jackpot across multiple PAMs is becoming an increasingly important competitive advantage
As the regulated igaming market has matured, many of the industry’s largest operators have grown through acquisition rather than organic expansion.
The result? A single operator group may own dozens of brands spread across multiple player account management (PAM) systems. It is not uncommon to find four or even five different PAM platforms operating within the same organisation. Historically, this created a significant limitation for jackpot products.
Most jackpot systems were designed to operate within a single platform, meaning liquidity, player pools and jackpot contributions remained fragmented across different technology stacks. Each PAM effectively became its own isolated ecosystem. Today, that no longer has to be the case.
Modern jackpot technology such as ThrillPots by ThrillTech can connect multiple PAM platforms into a single shared jackpot. Whether Brand A operates on one PAM, Brand B on another and Brand C on a third, they can all contribute to – and award – the same jackpot.
This creates several important advantages:
- Larger shared liquidity means jackpots grow faster and reach more attractive prize levels
- Operators can launch group-wide jackpots instead of managing separate jackpot pools for each platform
- Acquired brands can immediately participate without requiring costly platform migrations
- Players enjoy a consistent jackpot experience regardless of which brand they choose
For operators managing complex technology estates, this is more than an integration exercise; it is a way to unlock value from existing infrastructure.
As consolidation continues across regulated markets, the ability to operate a single jackpot across multiple PAMs is becoming an increasingly important competitive advantage. Technology should adapt to an operator’s business, not require the business to adapt to its technology.
Giles Potter is chief marketing officer at ThrillTech, a leading provider of jackpot solutions to the igaming industry. An experienced marketing executive, he has held senior roles at Bragg Gaming, Evolution Gaming, NetEnt and Red Tiger, combining expertise in brand building, product marketing and international growth in igaming.