This week in B2B news: Hacksaw Gaming takes the plunge on crash games

Flows lands Pronet Gaming deal

Flows has secured a partnership with Pronet Gaming to provide the platform with “a dedicated gamification layer”.

Flows will also support Pronet Gaming by automating more of its operations “without needing its own development resource to get there”.

Dan de Souza, Flows vice-president of commercial, said: “Pronet Gaming has built its platform around giving operators technology that adapts to their needs, and rolling Flows out across more than 50 brands shows real confidence in what we can do at scale.”

Sam Frazer-Bossom, Pronet Gaming senior commercial lead, remarked: “Adding Flows gives us an orchestration layer that can connect activity across our platform, automate more and help us bring new ideas to life faster without relying on lengthy development cycles.”

Games Global goes live in Alberta

Games Global has launched in the Canadian province of Alberta to strengthen its footprint in North America.

The firm already has a presence in fellow Canadian province Ontario and will launch games such as Gold Blitz and 12 Masks of Fire for Albertan operators.

Mark MacCombie, Games Global chief commercial officer, said: “The opening of Alberta’s igaming market is an exciting opportunity for Games Global.

“We have already established a strong presence in Ontario, where our content has proven resonant with players, and we are confident Alberta will build on this momentum.”

Hacksaw Gaming moves into crash games

Hacksaw Gaming has launched a new crash game, Moneyplane, as the supplier marks its first foray into the growing vertical.

Moneyplane has launched with five RTP configurations ranging from 92% to 98% and is built on the supplier’s new Bail2Win format.

Marcus Cordes, Hacksaw Gaming operational CEO, said: “Crash games have developed into an important part of the igaming landscape, creating a clear opportunity for us to broaden our offering beyond slots and instant win games.

“However, we wanted our first move into the category to feel unmistakably Hacksaw. Moneyplane does exactly that.”

BetComply supports Playbook Fusion Swedish licence award

BetComply has supported Playbook Fusion in its mission to secure a Swedish B2B licence.

The consultancy said it helped the supplier secure the permit in less than two weeks.

Mike de Graaff, BetComply chief compliance officer, said: “Sweden is another important step, and we are already supporting the team across a number of additional jurisdictions as Playbook Fusion continues its international expansion.”

Steve Rogers, Playbook Fusion CEO, added: “BetComply understands both the regulatory side and the nature of our product, which makes them an invaluable partner as we scale.”

Huddle unveils SGPx bolt-on tool

Huddle has unveiled SGPx, a bet builder engine that can be plugged into sportsbooks without disrupting existing operator/supplier relationships.

SGPx is being positioned as a “fast-track layer to delivering greater market depth and highly profitable personalisation opportunities” for bookmakers.

Francesco Borgosano, Huddle CEO, said: “Many sportsbooks find themselves in a position where they are locked into established trading relationships that work for their current needs, despite underlying data being fragmented.

“SGPx solves this immediately, leveraging our real-time simulation engines to generate the correlated prices needed to power the bet builder product while ensuring consistency with the input data.”

iGame Media launches OneData gateway

iGame Media has launched OneData, an odds and sports data gateway that gives clients access to a “wide range of specialist odds and sports data providers”.

The hub will house more than one million events per year and source data from major suppliers such as Sporting Solutions.

Mike Cobain, iGame Media CEO and founder, said: “We look at problems and build solutions, and we are the only company globally that is truly provider-agnostic in this space.

“OneData is the next organic step in that evolution. A single integration providing access to an ecosystem of laser-focused odds and data providers.”

Mindway AI pens DraftKings extension

Mindway AI has launched Gamalyze American Football with DraftKings following the pair’s successful partnership for the FIFA World Cup.

The supplier will provide the Boston-based giant with the gamified RG engagement tool in tandem with the NFL kicking off.

Lori Kalani, DraftKings chief responsible gaming officer, said: “Gamalyze American Football offers customers an interactive and engaging way to learn more about their decision-making style, helping them make more informed choices about their engagement.”

Rasmus Kjaergaard, Mindway AI CEO, added: “By embedding these gamified tools when fan excitement is at its peak, DraftKings is offering its customers an engaging way to help keep their experience fun and responsible during some of the biggest moments in sports.”