Scientific Games inks agreement with GameScoreKeeper for esports data supply
US-based firm to tap into live and historical data to inform bettors on its sportsbook
Scientific Games has secured an agreement with GameScoreKeeper, which will see the Las Vegas-headquartered firm provided with automated esports data to use in the growing esports betting market.
The partnership with Danish GameScoreKeeper will see Scientific Games utilise the data in its sportsbook software and sports pricing offerings across the esports vertical where users can bet on in-game events such as number of kills by a specific player or total round wins.
The data provided will be a combination of both historical and live to inform bettors across various titles such as League of Legends, Dota2 and Counter-Strike: Global Offensive.
Keith O’Loughlin, SVP for sportsbook and digital for Scientific Games, said: “We’re thrilled to partner with GameScoreKeeper to provide our partners with reliable live match data for the esports that players and spectators love. In esports, data is king, and both the players and audience require a streamlined feed of information in real time.”
Felix Klastrup, CEO and founder of GameScoreKeeper, added: “We are happy that there continues to be a high demand for our offer of accurate esports data and that we can now count Scientific Games among our clients.
“In a booming market like esports betting, it’s all about gaining a first-mover advantage and companies who invest in quality data gain exactly such an advantage.”