The week in B2B news (27 November 2020)

Relax Gaming lands Pinnacle deal

Relax Gaming has launched its portfolio of slot titles with sportsbook and casino operator Pinnacle.

Titles such as Money Train 2 and Snake Arena will go live for Pinnacle players, as will several games from Relax Gaming’s partner network which includes suppliers Kalamba Games and Fantasma Games.

Daniel Eskola, Relax Gaming CCO, said: “Pinnacle is a fast-growing industry name and we are excited to be providing the operator with a wide variety of content that has proven to boost customer engagement and retention.”

Steve Wells, Pinnacle head of casino and games, added: “We have a very ambitious growth plan for our casino vertical, and it is vital to be able to count on high-performance and creative content such as that offered by Relax Gaming.”

Salsa Technology unveils latest video bingo title

Salsa Technology has unveiled a new video bingo title inspired by Brazilian folk legend Cuca, a reptilian witch, in Cuca’s Swamp Bingo.

The 90-ball title, which is HTML5 designed for mobile-first play, features up to four 5×3 cards in which players can bet across.

Peter Nolte, Salsa Technology CEO, said: “Cuca is infamous within Brazilian folklore and our in-house creative team has loved delivering this video bingo title.

“Salsa excels at producing localised content thanks to our unrivalled knowledge of this region and we’re certain Cuca will be another top performer,” he added.

OmegaLab ready to expand technology service

Software provider OmegaLab is set to expand its technology offering by targeting new operators across the online gaming industry.

The supplier highlighted its USP of working closely with its partners to fully comprehend the individual solution package which sets it apart from others in the market.

Roman Magdalenko, OmegaLab CEO, said: “We’re incredibly excited about expanding our influence within the igaming sector following many years of success with bespoke bookmaker partners.

“OmegaLab prides itself on providing exceptional tech software for businesses to realise their potential. We work hand-in-hand with our partner’s internal teams to deliver a complete IT solution for igaming which covers all stages of custom software development,” he added.

MultiChoice Group seals BetKing investment

Sports broadcaster MultiChoice Group (MCG) has secured a 20% stake in African sports technology and entertainment group BetKing.

MCG has invested $81m into the firm as it looks to replicate similar broadcasting and betting linkups seen in the US – such as the CBS and William Hill deal.

Byron Petzer, BetKing CEO, said; “This is another step in disrupting the industry and a big milestone in our journey to become the leading digital sports entertainment brand across Africa.”

“ By giving our customers an unrivalled entertainment and sports content experience – transforming their engagement and bringing fans closer to the games they love,” he added.

Enteractive secures Twin partnership

Enteractive has secured a partnership with online casino Twin to supply its CRM services.

Under the remit of the agreement, Twin will implement Enteractive’s (Re)Activation Cloud platform, in a move which will aim to active newly registered customers into newly depositing customers.

Mikael Hansson, Enteractive CEO, said: “We’re so pleased to have Twin on board with Enteractive, unleashing the power of the personal approach in CRM.

“We’re proud to promote a player-first environment for Twin, keeping players playing, as well as in safe hands, which is more important now than ever before,” he added.

Slotmill signs Asia-facing deals amid new slot release

Slotmill, the brainchild of former NetEnt CEO Johan Ohman, has sealed agreements with Asia-facing firms Tiger Games and Askmebet.

Tiger Games is one of the largest game distributers on the continent, while Askmetbet holds a significant presence in Thailand.

Slotmill has also added its first 3-reel slot title to its portfolio in the shape Wildfire which features classic casino symbols and up to ten free spin rounds.

Johan Ohman, Slotmill founder, said: “The signing of new agreements gives us an extraordinary reach and it’s extremely satisfying to know that these established companies want to promote our games.

“The launch of Wildfire is also a great addition to our portfolio.  The game portfolio is set to increase substantially in 2021,” he added.

iSoftBet to host virtual tea party

iSoftBet is set to host an immersive virtual tea party as it prepares to unveil its latest title.

Guests will be invited to attend the event on 2 December ahead of the release of Queen of Wonderlands Megaways.

The event will be hosted by streaming platform Fruity Slots, with attendees given the chance to spin to win a PlayStation 5.

Mark Claxton, iSoftBet head of games, said: “Our curiosity and passion to deliver amazing experiences led us to giving these classic tales a definite iSoftBet 21st century twist.”