The week in B2B news (4 June)

Relax Gaming continues Nordic expansion plans

Relax Gaming has continued its Nordic expansion after inking a slot supply agreement with Finnish operator Veikkaus.

Under the terms of the agreement, Veikkaus will gain access to Relax Gaming’s library of proprietary content, as well as titles from the supplier’s third-party studio.

Daniel Eskola, Relax Gaming CCO, said: “Partnering with a Finnish brand as well respected as Veikkaus is a real milestone in our company journey and puts Relax Gaming on the map of the World Lottery Association.”

Jan Hagelberg, Veikkaus chief product officer, added: “Relax Gaming’s full-service platform offers one of the industry’s best catalogue of games – as well as its innovative in-house portfolio.”

High 5 Games doubles up in Michigan

High 5 Games has grown its presence in Michigan after going live with Churchill Downs and WynnBet.

The further expansions were made possible by the supplier’s partnership with GAN, with the group planning on adding four to eight games to the market each month.

Lauren Gazneli, High 5 Games director of client partner, said: “Michigan is an important market for us and we’re fuelled by the incredible response we’ve seen so far.

“Online players across the state have been requesting the games they already love from the land-based world, so we’re inking more partnerships to help put our brand of entertainment in front of more eyes,” she added.

Kiron moves into Turkey

Virtual sports specialist Kiron has moved into the Turkish market after securing a supply agreement with a joint venture in the Eurasian nation.

Kiron will supply the JV between Italian operator Sisal and Turkey’s Demirören Holding, Sisal Şans, with its virtual football and motor racing games across hundreds of retail locations.

Steven Spartinos, Kiron co-CEO, said: “We’ve had a long and successful collaboration with Sisal dating back to 2014 when first introducing virtuals to the Italian market, so it’s fantastic to extend our partnership to their JV in Turkey.”

Massimo Temperelli, Sisal betting manager director, added: “Kiron’s content is set to make a valued addition to our portfolio of games and is exactly the right kind of partnership we look for to maintain momentum and peak performance in our operation.”

Greentube powers on in Paraguay

Greentube has strengthened its presence in Paraguay after inking a deal with Slots Del Sol.

Slots Del Sol customers will be given access to Greentube titles including Book of Ra deluxe and Luck Lady’s Charm deluxe.

Lisa Sander, Greentube key account manager for Paraguay, said: “This deal with Slots Del Sol sees us go from strength to strength in Paraguay following our market entry last year and also highlights the popularity of our portfolio in the wider territory.”

Camilo Saravia, Slots Del Sol GM, added: “Since we launched our online offering we have been working to introduce our customers to the best slots in the market and by partnering with Greentube, players will soon have access to top-performing content that needs no introduction.”

ESA Gaming and Microgame join forces

ESA Gaming has secured a distribution deal with Italian platform provider Microgame.

ESA Gaming’s mobile-first HTML5 games will be made available to Microgame’s operator partners throughout Italy.

Zorica Smallwood, ESA Gaming director, said: “We have established a significant presence in the Italian market and this deal with Microgame will see us cement our position as a premium supplier of unique content to local operators.”

Marco Castaldo, Microgame CEO, added: “Microgame has been active in the Italian market for 20 years and this is partly due to us partnering with the most innovative suppliers capable of facing the needs of a market that is constantly evolving. ESA Gaming is one such supplier and their portfolio will undoubtedly attract the attention of our customers and complement our offering.”

Triggy seals Venuetize partnership

Triggy has sealed a partnership with e-commerce platform Venuetize.

As part of the deal, Triggy will supply its personalisation platform, inclusive of notifications, alerts, betting suggestions and live score technology to Venuetize’s sports betting module.

Martina Akerlund, Triggy CEO, said: “We are excited to offer our advanced personalisation platform, inclusive of NextBets, and live score technology, in the Venuetize sports betting module.”

Jon Romm, Venuetize CEO, added: “Gamification tied into our e-commerce platform we believe is a natural fit. We are very excited to have Triggy as the newest member of this gaming module and look forward to what we can accomplish together.”

Paysafe enters Michigan with GNOG

Paysafe has entered the Michigan market after going live with its payment solution with Golden Nugget Online Gaming (GNOG).

The Paysafe platform will connect GNOG’s Michigan igaming brand to Global Payments Gaming Solutions’ warranty ACH service, allowing players to electronically fund their wagers and gain real-time access to their winnings.

Gregory Kirstein, Paysafe VP of business development, igaming, said: “We’re delighted to grow our partnership with Golden Nugget into Michigan, and we’re pleased that they recognise our value in supporting customer acquisition, retention and overall revenue growth in the states where they are now operating.”

Thomas Winter, GNOG president, added: “Our partnership with Paysafe in New Jersey has helped us streamline and improve payments for us and our customers, and so when we chose to enter the bigger market of Michigan, extending the partnership was an easy choice that made sound business sense.”