This week in B2B news (8 April)

Delasport launches a new Ifbet feature with 18bet and CasinoWinBig as Inesa Glazaite joins Delasport as senior sales director

Delasport has announced a new Ifbet feature with operators 18bet and CasinoWInBig. Ifbet is a feature that allows bettors to connect multiple single bets with one stake, meaning that they can effectively automate up to seven sequential bets.

With Ifbet, bettors can make multiple selections of single bets at whatever single initial stake they choose. If their first selection loses, they lose the stake, and the rest of the underlining Ifbets are cancelled, but if it wins, the system will continue to make the next bet automatically, using the original stake, or if preferred, with a multiply option with the winnings stacked on.

Delasport CEO Oren Shwartz said: “The new Ifbet is added to our rich array of features aimed to enrich the betting experience. Ifbet is an excellent choice for a player that likes to have a betting accumulator like a combo but with a lower risk for a lower payout. With it, 18bet and CasinoWinBig bettors will be able to have a new exciting way to bet in a very convenient and intuitive way.”

In other news, Delasport has hired Inesa Glazaite as senior sales director. Inesa will work from Delasport’s office in Malta and will be responsible for developing and executing strategic business development and sales plans to continue growing Delasport’s business.

GOAT Interactive chooses Optimove as CRM marketing solution to maximise customer lifetime value

GOAT Interactive has announced a new partnership with Optimove.

The partnership demonstrates GOAT’s strategic investment in its ability to create seamless customer communications and personalisation at scale across multiple channels by leveraging AI-mapped CRM journeys.

Rich Lee, director of online marketing and sales at GOAT Interactive, said: “We’re delighted to partner up with Optimove to super-charge our operators’ CRM Marketing capabilities. The ability to create better, deeper relationships with each and every one of our players is key for us and our operator portfolio.”

Metric Gaming appoints industry veteran as chief commercial officer

Sports betting supplier Metric Gaming has announced the appointment of Marc Thomas as its new CCO.

Thomas has been in the industry for more than 25 years and has held several senior roles for operators and suppliers, including William Hill, Betfair, 888, Sportingbet and SiS.

Since 2017, Thomas has provided consulting and advisory services to multiple organisations within sports betting.

Thomas commented: “This is a hugely exciting time to be joining Metric, and I welcome the opportunity to help grow the business. Metric has a well-earned track record in providing innovative and premium products to operators, and I look forward to the challenge of widening our list of partners.”

Keith Hayes, CEO at Metric Gaming, said, “Marc is a strong addition to the leadership team and exactly the sort of person we were hoping to recruit. Aside from his pedigree as an industry expert, Marc is someone you can trust. He’s joining at an exciting time in the company’s evolution, and I have no doubt he will play a decisive role in our future success.”

BF Games strengthens in Belgium with Napoleon Sports & Casino deal

Games development studio BF Games has furthered its reach in the Belgian market by signing a deal with Napoleon Sports & Casino.

BF Games’ suite of more than 60 slot games is now available across the globe with over 100 operators.

Claudia Melcaru, head of business development at BF Games, said: “It is a real privilege to team up with Napoleon and further increase our presence in Belgium. It is a great opportunity to deploy our games to an enthusiastic, highly demanding audience that we are confident will enjoy the wide range of content that we can offer.”

Maxim Verplanken, head of customer experience at Napoleon Sports & Casino, said: “BF Games is quickly earning a strong reputation within Belgium for producing popular games with local players. Adding BF Games’ impressive catalogue of titles will undoubtedly enhance our content offering and subsequently boost our players’ enjoyment.”

Relax Gaming debuts in Italy with PokerStars launch

Relax Gaming has agreed a deal to supply PokerStars with its portfolio of games, which makes the provider’s content available in the Italian market for the first time.

This is the first stage of the supplier’s plans to expand across multiple European markets in 2022. Over time, PokerStars will gain access to content from Relax Gaming’s 50-plus studio partners.

Relax Gaming’s CCO, Nadiya Attard, commented: “It’s with great pride that we enter into operations within the Italian online gaming market with a B2C powerhouse like PokerStars.

“Their longstanding reputation and local demand will offer Relax Gaming an exceptional start in a leading market. We look forward to launching our proprietary content within Italy with leading titles, and the business growth to come. ”

ORYX Gaming marks Portugal entry with Betclic

ORYX Gaming has announced that it has gone live with its igaming portfolio in Portugal with Betclic.

This will be the supplier’s first foray into the Portuguese market and is the firm’s seventh European launch since April 2021.

Chris Looney, Bragg CCO, said: “As we’ve demonstrated with our recent launches in several new markets, our strategy of partnering with market-leading top-tier igaming operators has led to very promising initial success. We expect that partnering with Betclic for our initial foray into the Portuguese will drive similar success

Geoffroy Villiot, head of casino at Betclic, added: “As a leading operator in the market, we are working hard to ensure our customers have the best games available and ORYX offers an abundance of titles that will significantly enhance our existing portfolio of content.”