Ladbrokes launches Nevada mobile sportsbook
UK bookmaker strikes deal to supply Westgate Las Vegas Resort Casino with a mobile betting platform through its Stadium Technology subsidiar
UK bookmaker Ladbrokes has struck a deal to supply the Westgate Las Vegas Resort Casino with its mobile sports betting platform.
The deal has been signed through Ladbrokesâ Nevada-based Stadium Technology subsidiary, and will see Westgate upgrade to its land-based Primeline Enterprise Race and Sports Book software platform.
The upgrade also includes the launch of a mobile sports wagering application, which is set to go live to players in the state sometime in September.
âThis contract solidifies our vision of providing innovative and secure race and sports management systems to meet the needs of todayâs operators and their customers, while responding to tomorrowâs technological, regulatory and market demands,â Guy Ossello, Stadium Technology CEO, said.
Ladbrokes is already licensed in Nevada after purchasing a majority stake in Stadium Technology group back in 2012.
The UK operator paid $3m to acquire a 65% share of the company, which supplies software and in-game betting applications to sportsbook operators.
UK rival William Hill has already established itself in the Nevada mobile sports wagering market, supplying the likes of the Hard Rock Hotel in Lake Tahoe with its wagering platform.