Mybet hopes to drive mobile with NYX deal
German operator bolsters casino offering with more than 150 titles from NYX Gaming as part of wider platform overhaul
Mybet has struck a deal to integrate NYX Gaming’s casino platform and game portfolio in a bid to boost its mobile revenues.
The move is part of a wider overhaul of its offering which sees the German operator integrate NYX’s platform and remote game sever alongside current platform partner Amelco, which has been tasked with upgrading mybet’s sportsbook.
Mybet players will now have access to more than 150 mobile games including popular titles such as Volcano Eruption and Panda Mania.
The firm’s chief exec Zeno Oskko said his firm’s strategy was to provide a cutting edge product and the best gaming experience possible across all gaming verticals.
“By linking up with NYX, we are doubling the number of games available on mybet while at the same time adding great bonus functionality across all casino channels,” he added.
NYX said its platform would allow mybet to “elevate player marketing and loyalty services” and increase revenue streams from mobile.
“Mybet has been undergoing a process of change to refocus its business,” NYX VP of business development David Flynn said.
“I am extremely confident that together we will achieve a much improved result for its business,” he added.