The Game Day lands $4.5m in funding round

Sports betting media outlet The Game Day has secured $4.5m in Series A funding as it looks to scale to meet market demands.The latest funding round sees The Game Day backed by several leading sports media and online gaming investors, as well as seven returning investors from previous rounds.The Game Day said the capital raised will support the company’s growth trajectory, including onboarding new talent, introducing new content formats and increasing opportunities for monetization via new revenue streams.The startup was founded last year and now boasts more than 4 million network followers and averages more than 150 million monthly impressions.Matt Heiman, The Game Day CEO, said: “The Game Day has seen tremendous growth this past year and we are thrilled to continue to charge forward and drive our business to the next level.“This funding and the support of our investors will allow us to increase our scale and engagement and will unlock additional opportunities for monetization and audience conversion through our affiliate partnerships with major sportsbook operators, our content, and our commitment to drive innovation in the sports media space.“The Game Day finds itself ideally positioned between the sports media and online gambling spaces to deliver meaningful audience scale at a particularly crucial time in the industry’s life cycle,” he added.In September, The Game Day secured a commercial agreement with Betfred Sports which sees the operator sponsor its two flagship shows in Take the Points and Ride With.