Compliance firm First Look Games goes live

TAG Media has launched a new brand, First Look Games, that aims to provide a direct link between game developers and egaming affiliates.

The site allows game developers to interact directly with publishers that promote their content to players.

Game developers will gain closer control of the advertising content that is being used to market their existing game titles by affiliate partners.

First Look Games founder Tom Galanis said: “The platform we have developed connects game developers and affiliates, delivering tremendous upsides to both parties.

“Developers can rest assured that publishers receive accurate, compliant information for new and existing games, while publishers can access this information freely before their competition.

“From a growth standpoint, we feel we are ideally positioned as a business to engage with a vast network of egaming publishers.

“We want to ensure that First Look Games becomes the ultimate marketing vehicle for game releases,” he added.

First Look Games also offers a compliance scanning service powered by Rightlander to ensure that advertising content is compliant in the UK.