Betfred to ramp up mobile messaging
Mobile marketing and analytics firm OtherLevels recruited to run the operatorâs mobile SMS and email campaignsÂ
Betfred has partnered with mobile marketing and analytics firm OtherLevels to run its mobile marketing campaigns as the firm looks to develop âgame changingâ mobile customer messaging.
Betfred.com head of retention James Shaw said the deal would help the firm develop mobile messaging capabilities âthat are real game changersâ.
âDelivering a message to our players to incentivise them to make a wager on an upcoming match just before kick-off or even at half-time isnât quite as straightforward as it may seem,â Shaw said.
âFor example, we can send half-time messages to recent, active bettors who may not have responded to our pre-game message, while at the same time not disturbing those who did respond.
âThis not only increases our overall ROI in terms of real measurable results, but it is a sophisticated, customer-friendly approach that is unmatched in the UK.â
The operator will use Other Levelsâ mobile marketing platform to run its future advertising campaigns on the channel across SMS, email and push messaging, while also using the supplierâs software to help increase the accuracy of its messaging services.
Betfred will also receive OtherLevelsâ testing tools suite, allowing the firm to record and measure customer response rates and use the information to tailor future campaigns.