Betfred launches new accumulator feature
Operator makes differentiation play with ACCAttacka aimed at making accumulators easier to place on mobile
Betfred has partnered with supplier and developer Bettorlogic to launch a new feature focused on accumulators, as the firm steps up its mobile offering.
ACCAttacka will use data from Bettorlogic to suggest football accumulators to users based on their chosen stake and the amount theyâd like to potentially win.
The feature is designed to circumvent the tricky user journey usually required to place an accumulator on mobile.
âWe’re very excited to release ACCAttacka to our users, with the unique provision of stats and customer-determined inputs to generate their accumulator,â Joe Ellis, Betfredâs sportsbook development manager, said.
âIt’s a lot of fun, with a great deal of potential to expand and really become a leading feature for the Betfred app,â he added.
Ellis said the app, believed to be unique among major operators, will help Betfred stand out from its competitors.
Bettorlogic has previously worked with Betfred on its Easibet and Twitter products, and adds the operator to its list of clients which includes Bwin, Coral and Betway.
âWe’re constantly finding unique ways for our partners to differentiate themselves by offering products that increase bet numbers and drive revenues,â Andrew Dagnall, Bettorlogicâs CEO, said.
Betfred has also released a new messenger app which will keep users updated to the status of bets, as the operator expands it suite of native applications which already includes dedicated casino, bingo and sportsbook offerings.