Kindred Group pens Stats Perform partnership to support in-house sportsbook
Agreement will allow operator to integrate the supplier’s RunningBall and Opta suite into the Kindred Sportsbook Platform ahead of 2026 full launch
Kindred Group has inked an extensive agreement with Stats Perform to provide data feeds for the operator’s in-house sportsbook platform.
The operator is in the process of developing its proprietary Kindred Sportsbook Platform (KSP) and will now tap Stats Perform for the supplier’s RunningBall and Opta product suite.
These products include real-time official sports data feeds and statistics to help create a “frictionless” in-play betting experience, according to Kindred.
The deal will also include access to StatPerform’s new Content Player Pro which provides contextual insights, preview videos, live expected goals and in-game momentum data, all designed to enhance the user experience.
Andreas Reimblad, sportsbook director at Kindred Group, said: “We are thrilled to announce our expanded strategic partnership with Stats Perform, a move that will unequivocally benefit our valued sports fans and customers.
“This collaboration is a testament to our unwavering commitment to building the Kindred Sportsbook Platform with the best data available on the market.
“We firmly believe Stats Perform, with its expertise, trusted brands and consistent and unique data points, will be an ally as we continue to develop and roll out our proprietary sportsbook platform. This partnership will set new standards in delivering a unique and superior sports betting experience,” he added.
Andrew Ashenden, chief betting officer at Stats Perform, commented: “This new agreement deepens a long-standing and highly productive partnership with Kindred.
“We are excited to help take Kindred to great heights through our market-leading, built-for-betting RunningBall and Opta products. We are delighted that Kindred recognise the value we will unlock together in this exciting new partnership.”
The extended partnership comes as the KSP gears up for a soft launch this quarter ahead of a full launch in 2026.
The development of the KSP will see Kindred end its relationship with long-term sportsbook supplier Kambi, as the operator moves to replicate its in-house platform for horseracing across its entire sportsbook.
Despite Kindred announcing a 300-person reduction in headcount in November, management insisted the change would not impact the development of the KSP.
The KSP is set to launch in an unnamed test market before the end of March and, during an analyst call following the group’s Q3 results, interim CFO Patrick Kortman gave his thoughts on the product’s future.
He said: “ is not included in the 300 roles directly. We’re doing across the board optimisations. I don’t think KSP is completely isolated.
“We are looking at exactly what resources we need and at what point in time we are recruiting for KSP, but we are not doing a reduction with people working on at this stage.”