Kindred Group reports uptick in revenue derived from high-risk players

Kindred Group has reported an uptick in its revenue derived from high-risk players in Q3 2024 to 3.2%, up 0.2 percentage points against Q2.

The 3.2% figure represents the highest percentage of revenue from high-risk players since Q3 2023, when the rate sat at 3.3%.

The share has fluctuated in the past 12 months, sitting at 3.1% in Q4 2023 before rising to 3.2% in Q1 2024 and the falling to 3% in Q2 2024.

Alongside the increase in revenue share from high-risk customers, Kindred report a rise in improved behaviour following interactions.

The Unibet parent company stated that in Q3  87.3% of customers “exhibited improved behaviour after interventions”, up from 86.8% in Q2.

Comparatively, in Q1 2024, when the revenue share was also at 3.2%, the improvement rate landed at 87.1%.

The quarterly update comes as part of Kindred’s “journey towards zero”, the operator’s ambitious strategy to have 0% of revenue from its platform derived from high-risk players.

Since Q1 2020, the rate has ranged between 3% and 4.7% per quarter.

Esther Scheepers, Kindred Group’s head of responsible gambling, said the company was concentrating its efforts to drive high-risk revenue down.

She noted the business was upgrading its detection systems, as well as having plans to “expand and refine” research initiatives.

Scheepers said: “The rise in high-risk revenue presents a challenge in the third quarter, which reinforces the need for further advancements in our behavioural harm detection and automated intervention systems.

“Looking ahead, we recognise this need, as well as to broaden our focus to ensure comprehensive coverage across more areas related to safer gambling.

“A key aspect of this future strategy is to build on the strengths, insights and knowledge gained from our proprietary detection system over the years.”

Elsewhere, Svenska Spel has reported 94% of its Q3 revenue was derived from “healthy” customers as part of its responsible gambling push.