EGR Affiliates Report 2024

In May, we revealed the ninth iteration of the official Power Affiliates rankings, published in partnership with bet365 Partners.

In this report, we have highlighted the Power Affiliates as a gentle reminder of who is to beat next year. Please note, these rankings are accurate as per the initial publication in May and based on companies’ performance from April 2023 to April 2024.

Better Collective topped the rankings for the seventh year in a row after another reporting period of strong performance. The Denmark-headquartered firm outdid 24 other affiliates in the table to maintain its dominance, while Gambling.com Group and Malta-based GiG Media (now Gentoo Media) retained second and third place, respectively.

There was room for just one new entry this year, in the shape of Stockholm-based Leadstar Media, founded in 2012 by Eskil Kvarnström, Jens Öberg Garemark and Oscar Carlsson.

For the fourth year in a row, EGR has partnered with accounting firm BDO to crunch the numbers to help guide the rankings. EGR and BDO have a longstanding relationship, with BDO having worked on several editions of the EGR Power 50 rankings.

The firm acts as an impartial partner to sift through financial data to inform a final position for companies that have made the list.

This year’s report also includes contributions from Mate Affiliates, TAG Media and Betsson Group Affiliates.

Much has changed since the 2024 rankings were published, with the 2025 edition shaping up with significant updates following M&A, internal restructures and more headwinds.