Lynon sets the stage at SBC Summit 2025 with flexible offers and tech

The igaming industry often refers to emerging markets in broad strokes, grouping Latam, the Middle East and North Africa (MENA) and Southeast Asia under one label. Yet the truth is more nuanced: players in São Paulo engage differently from those in Jakarta or Cairo, whether in payments, regulation or cultural preferences. Recognising and respecting these differences is not optional – it is the foundation for sustainable growth.

At Lynon, our philosophy has always been operator-first: give partners the commercial breathing room and modular tools they need to succeed in their own context. This is the approach we are bringing to the SBC Summit Lisbon 2025, where our presence centres on three pillars – exclusive commercial advantages, new technology releases and frictionless migration.

Why ‘Offering Success’ is more than an offer

This year, our SBC campaign, ‘Offering Success’, brings forward four key advantages. They look commercial at first glance, but they are strategic at their core:

50% setup fee reduction – lowering entry costs from €15,000 to €7,500.

Six months with no minimum fees – giving operators time to grow before fixed costs apply.

Three brands for the price of one – enabling operators to diversify under one contract.

Source code ownership – available either through direct purchase or as a performance-based reward.

In volatile or highly competitive environments, the first few months are often the most decisive. By removing or delaying fixed burdens, we give our partners the time to localise, test and optimise before committing to heavier obligations.

Extending the advantage to existing partners

One question we often hear is whether these advantages are limited to new entrants. The answer is no. Existing partners can also benefit – particularly through MiGreat, Lynon’s free migration programme.

Platform migration is one of the industry’s most daunting decisions, with risks of downtime and data loss. MiGreat eliminates that risk, offering fully managed transitions with no cost, no disruption and full data continuity. For current partners looking to scale, upgrade or expand into new markets, MiGreat provides an opportunity to level up without friction. We designed this exclusive option with a fully operator-first approach, offering free migration, a dedicated design service, as well as low fees on sportsbooks and preferred top providers. 

New releases: technology aligned with market needs

At the SBC Summit, Lynon is also showcasing three new solutions designed to solve recurring operator challenges:

Bonus Constructor

Static, predefined bonuses don’t fit every market. Bonus Constructor works more like a CRM journey builder – using triggers, conditions and actions to build fully customised bonus flows. This means offers can change in real time, reflecting player behaviour and market shifts without a redevelopment cycle.

Spinner Winner gamification tool

It’s far more than a spin-and-win gimmick. Spinner Winner’s strength is its multi-level logic and guaranteed reward pathways, paired with both count-based and probability-driven prize models. This lets operators design brand-specific, ongoing engagement rather than isolated events. Missions, collectibles and skins all adapt to the brand and the market, while cost and performance stay fully under operator control.

Advanced limit management

Compliance is tightening worldwide, but limits don’t need to create friction. Our Advanced Limit Management lets operators set limits at multiple levels – player, category or sitewide – and automatically applies the strictest applicable rule. It covers deposits, wagers, losses and sessions, ensuring operational integrity without compromising the experience.

Each solution has been tested live and is deployable as a standalone module or part of Lynon’s turnkey package. They reflect market realities we’ve seen first-hand – from Brazil’s bonus-driven acquisition to CIS community-driven gamification, to Southeast Asia’s shifting compliance landscape.

Looking ahead: beyond SBC Summit 2025

So far, this year has already been a defining year for Lynon, beginning with our market launch at ICE. Since then, we have validated our platform with multiple operators and expanded our portfolio of tools.

The remainder of the year will focus on:

Product development – advancing features in gamification, compliance automation and player engagement.

Strategic partnerships – finalising collaborations with providers to enrich our ecosystem.

Global presence — with our next major stop at SiGMA Rome, expanding visibility in Southern Europe while continuing outreach to Latam, MENA and CIS.

The bigger picture

In markets where regulation shifts overnight, where payment systems differ by country and where player behaviours are deeply cultural, success requires precision. Lynon’s approach – commercial flexibility, modular adaptability and operator-first design – is not about blanket strategies. It is about giving operators the best possible chance to succeed in their chosen markets.

As the SBC Summit Lisbon approaches, our message is clear: growth in igaming is not about speed alone; it is about precision, patience and adaptability. That is the foundation Lynon is building on, and the foundation we bring to every partnership.

Alexandros Karaoulis is regional director of Lynon. He is a highly successful and experienced igaming senior professional with more than 13 years of demonstrated history in sportsbook and casino positions (B2B and B2C).

Karaoulis has expertise in sports betting, casino, B2B and B2C marketing, digital marketing, product development, product management, sales and marketing strategies and line management, with far-reaching and varied knowledge of related projects.