This week in B2B news (5 December)

RubyPlay pens deal with Paf 

RubyPlay has expanded its presence in Spain via a partnership with Paf.

As part of the agreement, Paf will roll out titles from Koala Games, a newly launched independent studio owned by RubyPlay.

Eyal Loz, chief product officer at RubyPlay, said: “We are excited to partner with Paf Group as we continue to build momentum in Spain.”

Eric Castro, head of content, casino and games at Paf, added: “RubyPlay’s games bring a fresh and engaging experience to our players. We’re confident this partnership will strengthen our portfolio and complement our player-first philosophy.”

SolutionsHub opens Dublin office

SolutionsHub has announced the opening of a new office in Dublin to support clients entering the Irish market.

Full licensing in Ireland is scheduled for mid-2026, following the passing of the Gambling Regulation Act 2024, which the supplier expects will bring international business to the capital.

Lee Hills, SolutionsHub CEO, said: “With the Gambling Regulation Act now in effect and enforcement deadlines approaching, demand for expert support is at an all-time high.

“Several of our clients are already preparing to apply for Irish licences, and our new Dublin office ensures they have direct, on-the-ground guidance to meet the requirements and enter the market with confidence.”

Delasport unveils crash game for sports betting

Delasport has announced a new game, Betiator, which it says will combine the crash genre with live sports betting.

The supplier plans to debut the game at ICE Barcelona 2026.

Oren Cohen Shwartz, Delasport CEO, said: “Sports bettors deserve the same level of innovation and excitement that casino players get all the time.

“At Delasport, we’re taking the whole game to a new playing field with Betiator. Live betting won’t feel outdated anymore as we’re bringing in the thrill of the casino to sports betting.”

Salomon Kalou named as Duelbits ambassador

Former Chelsea winger Salomon Kalou has signed up to be Duelbits’ football ambassador for this year’s Africa Cup of Nations (AFCON) in Morocco.

The ex-Ivory Coast star will work exclusively with the operator to “provide insights and social media coverage”.

Kalou said: “I’m excited to be working with Duelbits for AFCON. This kind of partnership is a first for me, so I’m enthusiastic to work with them as they look to connect with fans across Africa for what is sure to be a brilliant tournament.”

Jasper Hoekert, chief marketing officer for Duelbits, added: “AFCON is a key event in the football calendar, and we’re thrilled to have a partner of Salomon’s stature as part of the team.”

Playbook Fusion taps BetComply

Playbook Fusion has partnered with BetComply to support its expansion into regulated markets.

The relationship has seen BetComply support the supplier’s launch of Playbook Football across the UK, Brazil, Nigeria and the Netherlands.

Steve Rogers, Playbook Fusion CEO, said: “Working with BetComply has been a smooth and productive experience. Their team quickly understood our business goals and provided clear, actionable guidance throughout the process.”

Mike de Graaff, BetComply chief compliance officer, added: “We’re proud to support Playbook Fusion’s expansion, and we’re looking forward to helping them bring the game to more regulated markets worldwide.”

Spotlight Sports Group unveils World Cup betting outlook report

Spotlight Sports Group (SSG) has unveiled a report exploring planned betting behaviours ahead of next year’s World Cup.

Insights including new bettor interest, engagement and personalisation are all covered by the affiliate’s research, such as 66% of planned bettors will be betting on the tournament for the first time.

Mark Langdon, SSG sports director, said: “The data shows that the 2026 World Cup will bring a huge wave of new and inexperienced bettors into the market. 

“Operators that deliver simple onboarding, strong pre-match insight and personalised content will be best positioned to capture and engage this audience.”

Emily Atack joins BOYLE Casino as a brand ambassador

BOYLE Casino has signed Emily Atack as ambassador for a new ad campaign, ‘Serious About Play’, which will span TV, digital and social.

The announcement follows the £100m UK investment pledge by the operator as part of its relaunch strategy in the market.

Gill Blake-Swift, director of brand for BOYLE Sports, said: “Emily is such a natural fit for BOYLE Casino – she’s fun, relatable and brings an energy that really mirrors where we’re taking the brand.”

Emily Atack added: “I’m chuffed to be joining the BOYLE Casino team and being part of its journey – we’ve already had a lot of fun.”