This week in B2B news (9 January)

Matchbook uses FIRST for Brazil launch

FIRST will power the launch of Matchbook’s Brazil-facing sportsbook, after the pair penned a new deal.

Matchbook.bet.br has been built to meet the product depth and user experience needs of the Brazilian market, according to the supplier.

“Brazil is a highly competitive and sophisticated market, and this project reflects our focus on delivering sportsbook solutions that are built for scale, compliance and long-term growth”, said Tom Light, CEO at FIRST-Best in Sports.

“Working with Matchbook on their Brazilian launch demonstrates what can be achieved when strong technology and a clear product vision come together.”

Live Play Mobile unveils social-focused slots product

Live Play Mobile and games supplier Booming Games have launched LivePlay Slots, a new live-hosted slot product combining traditional slot gameplay with live presentation elements.

LivePlay Slots, launched exclusively on Modo Casino, are designed for gold coin and social environments and allow multiple players to participate simultaneously, with live hosts presenting the games and interacting with players in real time.

The launch also marks the introduction of Live Play Mobile’s new B2B division under the LivePlay brand, expanding its live-hosted offering beyond bingo.

Stuart Lewis-Smith, CEO of Live Play Mobile, said: “We are creating a fundamentally new and enhanced product category. By combining proven slot mechanics with live game show production and real entertainment value, we’re seeing meaningfully higher engagement and revenue compared to non-live slots.”

Jurnii launches promo intelligence platform

Jurnii has unveiled Jurnii 360, a tool that allows operators to track rival promotions in real time.

The platform aims to compress daily monitoring cycles from hours to minutes and sharpen competitive response. 

“Imagine a trading manager receiving an instant alert at 8am that a rival has launched a boosted‑odds promotion ahead of a major sporting event,” said Fraser Dunk, Jurnii CEO and founder.

“With Jurnii 360, what once took hours now takes minutes, and that agility can decide who wins a customer that day.”

Mindway AI integrates with DraftKings’ Responsible Gaming Centre

Mindway AI will add its Gamalyze tool to DraftKings’ Responsible Gaming Centre, giving customers personalised insights based on simulated card‑game behaviour rather than self‑reporting.

The rollout complements DraftKings’ evidence‑based toolkit and education efforts.

Rasmus Kjaergaard, Mindway AI CEO, said: “Integrating Gamalyze with DraftKing’s Responsible Gaming Centre reflects our mutual commitment to providing customers with educational and personalised insights based on their own real‑world engagement.”

Lori Kalani, chief responsible gaming officer at DraftKings, added: “As more customers engage with tools like Gamalyze to better understand their personal play, we are continuing to enhance our culture of responsibility and innovation at DraftKings.”

Firesand and RiskCherry pair up 

Firesand has deepened its partnership with certification specialists RiskCherry to provide a combined RNG/game certification and advanced security testing service for operators and suppliers.

RiskCherry manages certification workflows while Firesand delivers penetration testing and Red Team services. The offer is designed to reduce compliance complexity and speed up accreditation. 

Matthew Holloway, director at FireSand, said: “Partnering with RiskCherry allows us to deliver a truly end-to-end solution for igaming operators and suppliers.”

Rob Fell, RiskCherry CEO, added: “By joining forces with Firesand, we can offer a seamless experience from RNG certification to advanced security audits, making compliance faster, more efficient and more robust.”

Stakelogic brings slots portfolio to Marathonbet in Spain

Stakelogic has inked a content deal with Marathonbet to integrate its complete slots lineup into the operator’s Spanish casino via the Aristocrat aggregation platform.

The addition builds on Marathonbet’s 3,500‑plus titles and includes Stakelogic 2025 releases such as Big Sugar Bonanza Xmas, Leprechaun’s Loot and Soul Slayer.

“Marathonbet has curated one of the most comprehensive slots selections in Spain, so becoming part of that lineup is an exciting moment for us,” said Alessandro Sorci, sales manager at Stakelogic.

“Their players expect choice, quality and constant novelty – three things we pride ourselves on delivering.”

Gaming Corps content goes live with UK operator PricedUp

Swedish developer Gaming Corps has partnered with UK‑licensed operator PricedUp, adding slots, mine, crash, table and plinko titles across its platform.

The rollout includes recent releases like 3 Pigs of Olympus and the upcoming 3 Pigs of the Caribbean, plus Snoops High Rollers, alongside series such as Smash4Cash and A‑Maze‑Cades.

“PricedUp has made a confident entrance into a highly competitive market and is already showing the hallmarks of a brand built for long‑term growth,” said Graham Greensmith, chief commercial officer at Gaming Corps.  

Luke Beach, operations manager at PricedUp, added: “Gaming Corps has been gaining serious traction with its standout mechanics and instantly recognisable style.”

Swintt expands in Germany via Entain 

Swintt has completed a major integration with Entain.

Built around classic fruit machine visuals and accessible bonus features, the portfolio has been tailored for Germany and will continue to grow as Swintt adds up to four new titles per month.

“Integrating with a group like Entain that has such a strong presence in the country will be vital to our strategic ambitions,” said Anthony Dalla‑Giacoma, chief commercial officer at Swintt.

Wanja Richter, director of gaming north-central Europe at Entain, added: “By making SwinttPremium slots available across our German-facing brand, we’ll be able to provide players with a wide selection of locally optimised games that are already well-known within the country, further cementing our position as a leading brand in the regulated German market.”

DATA.BET partners with Odds Composer

DATA.BET has entered into an agreement with data suppliers Odds Composer as part of the former’s strategy to strengthen premium basketball betting markets.

The collaboration will give operators additional ways to offer bets, according to DATA.BET.

“Expanding our basketball Player Props is an important step in making our sportsbook better,” said Otto Bonning, head of sales at DATA.BET.

“This partnership lets us offer more markets, and by strengthening Bet Builder functionality, our clients can give players a more profitable betting experience and stay competitive.