YouGov

Opinion Data Oliver Rowe UK YouGov

YouGov: Attitudes and preferences of younger gamblers in the UK

07/12/2023

Insight Data Cryptocurrency Oliver Rowe UK

Assessing interest in cryptocurrency gambling in the UK

12/10/2023

Insight Data FIFA Women’s World Cup 2023 Oliver Rowe Sports betting

FIFA Women’s World Cup 2023: Examining the betting appetite in Britain

11/08/2023

Insight Data Demographics Grand National Horseracing

Connected data: understanding consumer betting behaviour

07/08/2023

Insight Data Artificial intelligence Customer Service Oliver Rowe

AI and the industry: how new tech could shape the sector

01/08/2023

Opinion Data National Lottery Oliver Rowe UK

How the UK’s ‘consideration’ for lottery games has held up

06/06/2023

Data Europe Data

Which sports attract the biggest spenders in Britain?

13/03/2023

Data Data Finances Oliver Rowe UK bettors

YouGov: Has the cost-of-living crisis altered Britain’s betting habits?

12/01/2023

Opinion Data bet365 Betfair FIFA World Cup

FIFA World Cup: Half of Britain’s sports bettors to bet on the tournament

19/10/2022

Opinion Data bet365 Loyalty Oliver Rowe

YouGov: Measuring brand loyalty among UK online sports bettors

31/08/2022

Opinion Data bet365 Champions League FIFA World Cup

YouGov: How betting spend is linked to promotional offers

15/08/2022

Opinion Data Generation Z National Lottery YouGov

YouGov: How the National Lottery can tap into a younger demographic

08/07/2022

Data Europe Data Football Global Gambling Profiles Marketing

YouGov: Understanding your position in the marketplace

27/05/2022

Data Data Brand Sky Bet YouGov

YouGov: How the Sky Bet brand has continued to rise in recent years

20/05/2022

Data Europe Data Affordability Betting and Gaming Council Black market

YouGov: Understanding the lure of black-market gambling

11/03/2022

Opinion Europe Betting Data Devices Mobile betting

YouGov: Betting devices – how the UK differs from other markets

23/02/2022