YouGov

Free-to-play games: a smart play for online operators?

09/06/2025

YouGov: What motivates users of the UK’s most-used operator?

17/03/2025

YouGov: Growing interest in online poker

27/01/2025

YouGov: Surveying the UK cricket betting landscape 

17/09/2024

YouGov: Sky Bet is first choice as Euro 2024 ignites betting frenzy

04/07/2024

What must online operators do to win over Euro 2024 bettors?

12/06/2024

YouGov: What causes gamblers to avoid some online sportsbooks?

03/04/2024

YouGov: How much do sports fans really gamble?

29/01/2024

Trends in UK’s bingo market and the big players in the industry

15/01/2024

YouGov: Attitudes and preferences of younger gamblers in the UK

07/12/2023

Assessing interest in cryptocurrency gambling in the UK

12/10/2023

FIFA Women’s World Cup 2023: Examining the betting appetite in Britain

11/08/2023

Connected data: understanding consumer betting behaviour

07/08/2023

AI and the industry: how new tech could shape the sector

01/08/2023

How the UK’s ‘consideration’ for lottery games has held up

06/06/2023

Which sports attract the biggest spenders in Britain?

13/03/2023