EGR Affiliates Report 2025

In April, we revealed the 10th iteration of the official EGR Power Affiliates rankings, published in partnership with bet365 Partners.

In this report, we feature contributions from numerous ranked affiliates including Better Collective, Clever Advertising, FairPlay Sports Media and others, as well as showcasing the top 10 affiliates to beat next year. Please note, these rankings are accurate as per the initial publication and are based on companies’ performance from April 2024 to April 2025.

With no movement in the top five this time around, Better Collective led the rankings for the eighth year in a row, despite some significant headwinds for the group. The Denmark-headquartered firm outdid 24 other affiliates in the table to maintain its dominance, while Gambling.com Group and Gentoo Media held on to their respective second and third places for a third consecutive year.

Three affiliates were bumped out of the rankings as new entrants made their mark in 2024. Poland-headquartered AI Already Media debuted in 17th place, while six-year-old Media Troopers entered the rankings in 18th. The Malta-based firm made a move into sweepstakes last year, with the future looking bright for the US-facing business. Betting Hero was the third new entrant in 20th place.

For the fifth year in a row, EGR partnered with accounting firm BDO to crunch the numbers to help guide the rankings. The firm acts as an impartial partner to sift through financial data to inform a final position for companies that make the list.

The affiliate marketing environment has hit a new hurdle since we compiled the 2025 rankings in the shape of AI-driven search – whether Google’s new AI mode or LLM platforms such as ChatGPT – forcing businesses to rethink how they reach players. With the pace becoming faster and more dynamic, affiliates are having to raise the stakes and meet even more demands in an AI world. When work starts on the curating process for the next Power Affiliates rankings, there may well be more movement across the board.

If you’d like to be considered for the 2026 iteration of the rankings, reach out to request a data entry pack at egrpower@egr.global, and in the meantime maybe we’ll see you for the Power Affiliates Summit in Marbella next April.