Bet365 Partners: A celebration of the top 10 affiliates

Last week, EGR revealed the countdown of the most powerful and influential affiliates operating in the online gambling industry today.

It’s great to see so many of our long-standing partners recognised in the EGR Power Affiliates rankings for their excellent work in 2023-24 and we thank them all for their continued and unwavering support.

We value all of our partners in every territory, both new and established, and while only a handful could make the top 10 this year, we’re excited to build on every relationship in 2024.

Here is a brief rundown of EGR’s top 10 Power Affiliates. Congratulations from everyone at bet365 Partners.

• Better Collective
  Congratulations to our long-standing partner Better Collective on securing first place. The company’s strategy in the US was key to such positive results over the past 12 months. The team continue to support bet365 with localised content and collaborative campaigns that will be key to our evolving marketing strategy in 2024 and beyond.

• Gambling.com Group
  It was excellent to see the ongoing progression of Gambling.com Group and its growing portfolio during the course of 2023-24. Bet365 will continue to work with this long-standing partner in 2024-25 and beyond in establishing increased exposure across their ever-expanding portfolio of titles.

• GiG Media
  Another long-term partner that has evolved significantly in the last 12 months and continues to work closely with bet365 in establishing a more integrated and expansive marketing platform that adds value to its users. We are excited to see the integration of some key acquisitions and how the group can support bet365 further in 2024-25 .

• Clever Advertising
  Following multiple refinements across its approaches in 2023, Clever Advertising has shown agility and adaptability that will be needed within 2024-25. As partners of bet365 in multiple territories, we look forward to establishing how Clever Advertising continues to support bet365 in 2024-25.

• Spotlight Sports Group
  As a provider of expert independent content to bet365 customers for many years, it is great to see Spotlight Sports Group ranking well on this year’s EGR Power Affiliates rankings. The company’s support during challenging times in key markets is testament to the group’s evolution.

• Raketech
  A solid year for Raketech ended with year-on-year organic growth and a strong platform in which to add value to bet365 in 2024. The team of sports and casino experts continually provide insightful content for bet365 and focus on delivering an engaged audience globally.

• Catena Media
  A long time global partner of bet365. Although 2023 has seen some significant transitions across group assets, we have continued to work closely with the firm across its gaming and sports arms. Catena Media continues to work with us on refining the approach for long term value in the US, and we look forward to establishing how the business will evolve in 2024-25.

• FairPlay Sports Media
  A change in name from oddschecker to Fairplay will not impact such a positive and evolving relationship bet365 maintains with its key oddschecker brand. A household name in UK sports betting, but also a growing partner in the US and an established brand in Italy. The backend of the domestic football season and upcoming European Championships promises to be a time of huge collaboration.

• XLMedia
  A year of consolidation for XLMedia sees it retain its position in the top 10 of the EGR Power Affiliates rankings. Supporting our program across Europe and North America, bet365 is excited by the potential of the partnership, especially following the recent acquisition news, as both brands look to maximise new and existing global opportunities.

• Traffic Lab
  Traffic Lab’s global presence has seen the brand land a top 10 spot in the rankings this year. We look forward to working closely with the partner in 2024-25, where the opportunities align, and look to them supporting us in our own global marketing strategy for the forthcoming years.

View the full rankings here.