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Gambling on a marketing return

With sport back on the agenda, the possibility reopens for betting brands to put themselves in front of the consumer. But with legislators paying ever closer attention, would a marketing splurge come at more than just a monetary cost? Scott Longley reports

888 Holdings Advertising Andy May Betting and Gaming Council BonusFinder Digital Fuel Marketing Fintan Costello Insight Marketing Michael Dugher Stephen Woodford Strategy Toby Oddy