How Cash Splash will inject excitement into the player journey
In this article, brought to you by Games Global, its chief product officer Andrew Booth tells us how the company’s latest innovative product launch, Cash Splash, will positively impact the igaming landscape
Igaming brands are always pushing the boundaries to release new products and solutions that benefit both operator partners and players alike. Games Global has been at the forefront of this innovation in the last 12 months, developing products to help shape the igaming landscape.
Products always run the risk of becoming stagnant over time and in an industry where having an imaginative offering and staying ahead of the curve is crucial, brands should avoid resting on their laurels.
Finding new ways to inject excitement throughout the player journey is so much more than just huge cash prizes, it is about supplying them with unrivalled thrills through excellent mechanics.
Raising excitement levels
Our latest promotional release, Cash Splash, is designed to provide a lasting impression on both players and operators by presenting a truly memorable experience, setting the pace for other suppliers within the industry. This extension to our existing Tournaments promotional tool offers players even more chances to win big on their favourite games.
Cash Splash sees lucrative splashes of cash (known as prize drops) awarded to players participating in tournament gameplay at any time, on any spin, as well as based on their leaderboard positions at the end of the tournament. During their session they will receive a pop-up advising them they have won a cash prize. This could happen once or on multiple occasions, raising the excitement levels even further, and there is more incentive for players as prizes will be awarded to individuals at the end of the tournament, based on their leaderboard positions.
We have €100,000 to give away in our debut November Blitz promotion while a huge €500,000 prize pool is up for grabs in our Winner Wonderland splash in December. This will start on 1 December and run throughout the entire month and is sure to provide an exciting time for players who play our progressive titles in the buildup to the holiday season. And with the prize funds sponsored entirely by Games Global, it’s a win-win for operators.
Cash Splash also reinvigorates games and adds an additional element of thrill. November and December’s promotions will be on progressive jackpot games only, where there are over 40 to choose from, including the latest Mega Moolah™ or WowPot!™ games. If that doesn’t whet the appetite, how about trying your luck with one of our brand-new King Millions™ jackpot games for a chance to win big on the leaderboard or bag a random cash prize.
Our vision for Cash Splash is simple: for it to become the brand that is readily associated with Games Global and tournaments, and to become a trusted, market-leading product that is constantly being improved with further enhancements. This allows both internal and external stakeholders to look forward to the new and innovative enhancements on a regular basis.
Rewarding player loyalty
Slots enthusiasts are passionate consumers of content and they deserve to be rewarded with top-quality games. Our activities alongside operators’ should go far beyond simply attracting new customers, there should also be an onus on retaining current players.
Building a strong, lasting relationship with players will ensure they continue to choose Games Global content over others. This is achieved by delivering an exceptional igaming experience.
This mindset has played a big part in the development of our Tournaments mechanic, which dovetails with Cash Splash. Tournaments were designed for operator partners to increase player loyalty, acquire new players and retain existing ones by creating exciting promotional campaigns.
And, as they say, the proof is in the pudding. Indeed, when Betfred participated in our sponsored tournaments in August and September, they saw wagering almost double on games tied to these tournaments. We look forward to fostering a long and fruitful relationship with Betfred as their players continue to take part in our tournaments.
What the operators are saying
ComeOn Group has been a longstanding partner of ours and said: “Games Global is renowned for producing a long line of market-leading product innovations and content, that have greatly improved the offering we are able to provide to our customers. They are without doubt a powerful supplier of unique content for operators across regulated markets and we are thrilled to partner with Games Global and improve igaming experiences for all of our players.”
GiG has been delighted with our relationship and commented: “Games Global works tirelessly with us to ensure we meet not only our needs, but the needs of our player base. They have a fantastic understanding of the industry landscape and how they can differentiate themselves from other suppliers. With an array of studios delivering nuanced and exclusive content, it is a partnership that has taken our business to the next level. After taking part in September’s slot game tournament, we saw a great increase on bets within these games, and we expect similar levels for the rest of 2023.”
Brazino777 is excited to see future activity after successfully utilising our products, and said: “Games Global has made an instant impact since entering the industry and established themselves as the leading content supplier for operators. We are constantly amazed at the pace at which industry-leading content is produced and delivered, and our partnership has been nothing but positive as we seek to provide our players with the widest range of content opportunities. We saw a huge spike in wagers on games involved in September’s slot game tournament, nearly reaching a 400% rise, and we are incredibly excited to see what our participation in November’s and December’s progressive game tournaments bring.”
Paving the way
These types of integrations need to be as fuss free as possible for operators. It goes without saying that suppliers should do the bulk of the work, leaving the operators with no pain points and allowing them to hit the ground running and integrate these new promotions or mechanics with their player base.
Tournaments have clearly proven to be a powerful engagement tool for operators. With the roll out of Cash Splash, we are excited to see our customers benefit even further, utilising the combined power of Games Global titles and tantalising cash prizes. We know the opportunities to increase engagement are incredibly high, and we anticipate changing the game yet again.
Andrew Booth is a prominent leader in the igaming industry, raising benchmarks with his drive for continuous performance improvement and a focus on data-driven decisions. As chief product officer at Games Global, he leads on the overall game and product marketing strategy, striving to inspire through his expertise and strategic direction. Booth has over a decade of leadership experience in the igaming industry and is passionate about delivering the best games and entertainment experience to customers and players.