How retention defines your online casino’s success

While many claim they’ve solved this challenge, only a few aren’t treating retention as just a buzzword. As one of those few, we at Delasport harness years of experience and hold the blueprint to successful player retention patterns and practices. Moreover, we’ve found ways to consistently provide this to our partners.

Drawing experience and data from our DelaCasino solution, we’ve now concluded that going beyond content is the way to succeed. After all, why a player chooses to enjoy the very same game on one brand’s website instead of another is the most important piece of insight. At Delasport, we’ve made sure to develop proprietary features that sometimes even the operators themselves didn’t know their players needed.

So, how can an operator retain their casino players? The short answer is: excel through the betting experience! Show players you care about them by offering an experience that they can only find with you. This means that when the player wants to enjoy that same Aviator or Wolf Gold game, they get something extra such as personalisation, convenience and other perks that elevate their betting experience.

Here are some examples of what we at Delasport brought to life to address this specific critical need:

• ‘My casino’ is a personalisation feature that lets players customise what they see first in their lobby. After all, if they love live casino and slots only, why would they want to see hundreds or thousands of other games in different genres? Same goes for volatility – they may prefer higher frequency of the payout instead of a larger amount. This can be configured with a few clicks or taps. Meaning, when they log in, a tailored lobby is waiting for them, therefore providing the ultimate convenience and better overall experience. Of course, players would always prefer to come back to a place that has their settings saved instead of a website or app where they have to scroll or browse (seemingly) endlessly. This directly translates to higher retention rates and higher sustainable revenue for the operator.
• Our booster panel for mobile devices on the other hand, lets players do everything with ease right from the in-game screen. Deposit funds to continue playing, adding a game to their favourites, navigating to the lobby with ease, etc – it’s all right at their fingertips without breaking the immersion of their experience. This was previously thought to be impossible, but that didn’t stop us. Regardless of the game, the booster panel is in front of the player’s eyes, ready to be of service at any time.

This type of convenience can keep a player coming back to the current app in the long run, resulting in increased profits for the operator.

• The so-called ‘hot’ and ‘cold’ game categories are another way to keep players intrigued and coming back. With such indication, they can try a brand new approach to choosing games to play: betting on titles that have a hot payout streak in the past few days or trying their luck on ones that have gone ‘cold’ in terms of winnings. This way, games that are usually left out of the spotlight get another chance and can potentially bring new revenue from players who were bored of playing the same games.

Enhanced engagement as a means of retention

The enhanced engagement tools that DelaCasino utilises are now tested in time. They grant a sense of progression and achievement, making players want to come back on a daily basis so that they complete yet another task in a row.

Leaderboards, tournaments and badges help nurture a sense of community and competition at the same time. And there is nothing better for keeping players engaged than that competitive drive. On the other hand, missions, level progression, points and a dedicated digital store give them a feeling of accomplishment and pride. Who wouldn’t want to go back to something that makes you feel that way?

Then there are the thrilling mini games like ‘spin the wheel’ and scratchcards, where players count on their luck. And we all know this is what they love most.

All of this is supported by data; these tools increase players’ lifetime value (LTV) by 30%, deposits by 25% and margin by 8%. The best part is they are cross-vertical and help with cross-selling players from your casino to your sportsbook and vice-versa.

We at Delasport understand that for our partners to succeed, we have to provide the retention tools to allow them to thrive. We see player retention as a critical component оn a paramount level in all products, and we are proud to be at the forefront of the field. When it comes to igaming, you should never settle – always look for new and innovative ways to stand out and provide an edge to your customers and players.

Oren Cohen Shwartz is the CEO of leading igaming software developer Delasport. With 14 years’ experience in C-suite-level roles, he is a true industry veteran and brings his extensive experience to Delasport to innovate and drive the company and wider industry forward into the future. Shwartz is an ambassador for personalisation in tech and igaming and is laser focused on raising awareness of its importance.