Jesper Søgaard: "We had a long-term focus and weren’t chasing all short-term opportunities"

As Better Collective reaches its 20th anniversary, CEO and co-founder Jesper Søgaard discusses how the sports-centric affiliate combined organic growth with a ravenous appetite for M&A to go on to dominate the sector, with the goal now to become the leading digital sports media group

Better Collective Interview Jesper Søgaard