Optimove iGaming Pulse July 2023 

August is a special month for sports fans; in the US, the NFL fever is ramping up and in the UK and Europe, football (ok, soccer) seasons are all set to commence.

Naturally, it’s also a special month for igaming operators, with players getting back in on the action. July is a good month to look at industry data and benchmarks, as they provide you with a starting point for your performance all season long, just before the stars come out and the real action begins.

 We’re already seeing the signs of the new season, with conversion rate, retention rate, new retention rate and reactivation rate all going up monthly, so there is lots to look forward to. Please accept your starting point for the 2023-2024 season without further ado.

Sports

Monthly Conversion & Retention – July 2023

Average Monthly Amount Distribution per Single Deposit

Average Monthly Amount Distribution – Total Deposit

Average Number of Deposits per Player

Casino

Average Monthly Amount Distribution per Single Deposit

Average Monthly Amount Distribution – Total Deposit

Average Number of Deposits per Player

Sports and Casino Betting Activity

Sports – €354, Casino – €1,279, All – €665

Average Number of Bets per Player

Sports – 63, Casino – 1,211, All – 450

Average Net Gaming Revenue per Player

Average Activity Days per Player

Stay tuned for Optimove’s iGaming Pulse report to be published next month