
Optimove iGaming Pulse July 2023
In a monthly column, Optimove looks at how casino and sports KPI's performed in July 2023


August is a special month for sports fans; in the US, the NFL fever is ramping up and in the UK and Europe, football (ok, soccer) seasons are all set to commence.
Naturally, it’s also a special month for igaming operators, with players getting back in on the action. July is a good month to look at industry data and benchmarks, as they provide you with a starting point for your performance all season long, just before the stars come out and the real action begins.
We’re already seeing the signs of the new season, with conversion rate, retention rate, new retention rate and reactivation rate all going up monthly, so there is lots to look forward to. Please accept your starting point for the 2023-2024 season without further ado.
Sports
Monthly Conversion & Retention – July 2023
Average Monthly Amount Distribution per Single Deposit
Average Monthly Amount Distribution – Total Deposit
Average Number of Deposits per Player
Casino
Average Monthly Amount Distribution per Single Deposit
Average Monthly Amount Distribution – Total Deposit
Average Number of Deposits per Player
Sports and Casino Betting Activity
Sports – €354, Casino – €1,279, All – €665
Average Number of Bets per Player
Sports – 63, Casino – 1,211, All – 450
Average Net Gaming Revenue per Player
Average Activity Days per Player
Stay tuned for Optimove’s iGaming Pulse report to be published next month