Scaling igaming with Soft2Bet’s integrated platform

Many operators manage frontends, wallets, CRMs, KYC/AML and app builds, only to rebuild the same stack for each market. Soft2Bet delivers a single, fully integrated ecosystem that combines the core tools operators need, offering the flexibility to expand across regulated markets. The platform features a sportsbook and casino, CMS and CRM, payments, KYC/AML and risk management, as well as MEGA gamification and native iOS and Android apps, where permitted. This is the foundation for faster launches, stronger compliance and sustainable growth.

All-in-one igaming engine

Soft2Bet unifies sportsbook, casino, player account management (PAM), payments, customer service, CRM and KYC/risk on the same core stack. Teams operate from a single back office, eliminating the need to juggle multiple vendors. Through a single integration, partners can access 12,500+ games from leading providers, all managed with the same toolset from content scheduling to campaign execution.

Soft2Bet’s proprietary CMS and back office provide 24/7 access, per-market content controls and automated validation for games, payments, bonuses and tournaments. Payments and currencies are configured per market inside the CMS, and the payments hub supports 70+ methods. Soft2Bet’s reporting covers real-time performance, player analytics, profitability projections and compliance with market regulations. Because every module runs on one platform, changes apply across the portfolio without duplicate effort.

Soft2Bet’s compliance and player protection are built in. KYC, AML and risk services include automated document verification, sanctions and PEP screening, anti-fraud rules and configurable risk scores. Operators set thresholds that align with their policies while keeping onboarding quick and consistent.

Retention and engagement are powered by MEGA (Motivational Engineering Gaming Application). MEGA introduces missions, challenges, loyalty mechanics and configurable rewards. MEGA is integrated into the platform, allowing product, marketing and CRM teams to launch and iterate missions rapidly with granular control over segmentation and rewards. Its impact has already been recognised with award-winning industry acclaim.

Mobile distribution is native to the stack. Soft2Bet’s brands run App Store and Google Play builds in regulated markets where store policies permit, including Betinia and CampoBet in Denmark, both of which reached the number one spot in their respective iOS App Store and Google Play categories in Sweden and Denmark. Mobile users get the same experience as desktop users, supported by the same CMS, payments and compliance stack.

Snapshot of what is included in one ecosystem:

• Speed to market: a single integration to 12,500+ games, plus ready payments and KYC services, cuts technical overhead and shortens launch timelines.
  
  
• Operational control: configure content, payments and bonuses per market in the in-house CMS; automated checks help prevent errors and maintain consistent settings.
  
  
• Compliance confidence: built-in KYC and AML tools, reporting aligned to market regulations, and proven App Store and Google Play approvals in regulated regions.
  
  
• Engagement and retention: MEGA missions and challenges are part of the platform, so they are faster to launch, easier to scale and simpler to localise.

Global scalability with Soft2Bet: expand without rebuilding

Scaling should not mean starting again in every market. Soft2Bet holds multiple licences across 11 regulated jurisdictions. Partners extend their footprint while keeping a single codebase and a single back office. It is a single platform configured for each market, while maintaining the opportunity to fine-tune the parameters to fulfil clients’ needs.

The same architecture is prepared for global jurisdictions. Platform teams can apply instant updates for licensing, tax and compliance changes, while maintaining a consistent user experience across territories. The CMS allows localised content, offers, payments and messaging per country, with settings applied at market level rather than through separate builds.

Reporting is aligned with market rules, providing product, payments and compliance teams with a shared, live view. This keeps changes coordinated across countries and eliminates duplicate effort, allowing launches and expansions to occur faster without requiring new vendor integrations.

Futureproof by design

Operating across jurisdictions brings constant change in licensing rules, tax and player expectations. Soft2Bet’s in-house modules make it straightforward to ship updates, switch configurations and roll out new mechanics without disturbing core operations. Because MEGA is built into the platform, operators can adjust missions, rewards, difficulty and segmentation rules without re-engineering their sites or apps. This enables teams to move forward while meeting local requirements.

Proven in practice: the Nordics experience

The Nordics are among the most competitive online betting and casino markets. Our B2C brands there show the platform at its best across localisation, compliance, payments and mobile distribution.

Localisation turns a licence into a product people actually use. With Soft2Bet, country and segment-level settings are available in the back office, allowing you to tailor the experience per market. Choose language and tone, set lobby order and featured games, define local leagues and markets in the sportsbook and the odds format players expect. Payments also follow local habits, with market-specific methods, currencies and routing. KYC and safer gambling controls reflect local rules and behaviour, including BankID and Swish in Sweden, as well as market-specific self-exclusion flows.

Mobile execution is central in the Nordics. Our Betinia and CampoBet apps on App Store and Google Play demonstrate that our payments and compliance meet the bar set by regulators and stores. For operators, this enables mobile growth with confidence, supported by the same back office controls, campaigns and content logic used on desktop.

Built for the purpose

Soft2Bet is the operating system for igaming growth: one platform, one back office and one set of engagement engines, deployed across multiple licences and territories. It enables operators to launch quickly, expand globally and keep teams focused on innovation rather than integration. The proof is visible in live markets and live apps, including award-winning Nordic brands and market-ready launches from Sweden to Ontario, Canada. If you are ready to consolidate vendors, accelerate rollouts and scale with confidence, our ecosystem is built to make that happen.

Yoel Zuckerberg is chief product officer at Soft2Bet, bringing more than 15 years’ experience in the gambling industry to the role.

His career spans across European and US markets in both B2C and B2B sectors in various key industry verticals. At Soft2Bet, Zuckerberg has successfully driven platform development and strategy and developed an award-winning MEGA solution.