SOFTSWISS celebrates one year of successful collaboration with Rubens Barrichello
In this article, brought to you by SOFTSWISS, the software solutions company shares how its partnership with Formula 1 icon Rubens Barrichello is strengthening its brand presence in Brazil
One year ago, SOFTSWISS announced the arrival of Rubens Barrichello as non-executive director in Brazil. The announcement marked the beginning of a partnership built on shared values such as excellence, dedication, a competitive spirit and a strong focus on family. Now, 12 months in, the collaboration between the legendary driver and the global igaming technology company has delivered solid results and remarkable achievements, strengthening the brand’s presence in Brazil with authenticity and purpose.
Since April 2024, Rubens has been the face of several initiatives that have brought SOFTSWISS even closer to the Brazilian audience. One highlight was the exclusive Family Track Day event held at a racetrack in São Paulo, where the driver and his family created a memorable experience for partners and guests. The event reinforced not only the brand’s passion for motorsport but also its commitment to building long-lasting and genuine relationships.
On the day, Barrichello said: “Being with my family at this type of event, bringing together people we care about and who are passionate about speed, was an incredible experience. SOFTSWISS has this positive energy, and it’s great to be able to share that.”
A growing presence
With over 15 years’ experience in developing cutting-edge software solutions, SOFTSWISS is a global technology company that continues to expand its footprint across key markets. In Latin America, the company has taken a major step forward by becoming the first to receive certification, allowing it to provide tech solutions for local igaming brands. This milestone reinforces its role as a pioneer in the region.
As part of this strategic expansion, SOFTSWISS is also investing in local talent and growing its team in Latin America, offering professional opportunities and helping to shape the future of the igaming industry across the region.
This connection with Brazil also extends to social causes. In response to the tragic floods that affected the south of the country, Barrichello actively supported the ‘Help Brazil’ campaign launched by SOFTSWISS. The initiative mobilised the global igaming community, providing financial and logistical support to help victims, and showcasing how the company and its ambassador share social responsibility as a core value.
“It was moving to see how much the global community came together for Brazil. I’m honoured to be part of such a meaningful initiative,” Barrichello stated.
On a global scale, the racing driver further expanded his role as the voice of SOFTSWISS by participating in the first edition of the SOFTSWISS Excellence Talks – a series of internal interviews with leaders in different fields. By sharing his journey with teams from around the world, the driver inspired employees with stories of resilience, discipline and continuous learning.
“Striving for excellence is something I’ve carried with me since my early racing days. Being able to share that with a team that values the same principles was incredibly fulfilling,” remarked Barrichello.
Celebrating success
The relevance of this partnership is also evident within the international igaming ecosystem. Barrichello opened the biggest industry conference in Latin America with a keynote speech at SiGMA Americas 2025, one of the industry’s premier events, which took place in São Paulo in April. His talk, titled ‘Success is who you race with’, explored how values cultivated on the racetrack – such as loyalty, consistency and teamwork – are also key to achieving success in business and technology.
The collaboration between Barrichello and SOFTSWISS reached a new milestone with the inclusion of his son, Eduardo Barrichello, as a brand representative on the international racing scene. The young driver is now an official SOFTSWISS ambassador in the 2025 season of the World Endurance Championship (WEC), carrying not only the Barrichello name but also the spirit of legacy and family that links past, present and future.
“Seeing my son represent SOFTSWISS in such an important competition like the WEC makes me incredibly proud. It’s beautiful to see how this partnership also embraces the next generation,” Barrichello said.
According to Ivan Montik, founder of SOFTSWISS, the decision to partner with Barrichello was both strategic and deeply aligned with the brand’s values: “Rubens shares our core values: dedication, a healthy competitive spirit and a strong focus on family. He’s an icon with credibility and charisma, making him the ideal person to represent SOFTSWISS in Brazil.”
The racing driver echoed this sentiment in his own words: “I’m truly happy to be part of this winning team. SOFTSWISS embodies the values that have always been important to me throughout my career and life.”
This authentic connection between Barrichello and SOFTSWISS has proven to be a key differentiator in a market that increasingly values coherent and meaningful corporate actions. The first year of the partnership, marked by strategic visibility and real impact, sets the stage for a new chapter for SOFTSWISS in Brazil – one that is even stronger, closer and more connected to the local culture. With Rubens Barrichello by its side, the brand accelerates into the future with the confidence of those who have a true champion on their team.
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the igaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing igaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first bitcoin-optimised online casino solution.